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How to Write for the Internet

by Wendy Chamberlain on September 29, 2009

The internet is undoubtedly one of the best avenues of communication these days. With its global reach, it has connected people from all over the world regardless of age, race and religious beliefs. In fact, most people now use the internet in searching for important information on just about anything they want to know – be it useful information, products or services.

Content plays a key role in helping web users find the information they need. Since most users are busy people – professionals, business women and students, short and easy to read content is  ideal for them. Studies have found that people who surf the internet do not actually read the details in full, but rather scan information. In addition, people tend to read from computer screens 25 percent slower than when they read on paper.

So if you’re a person who wants to write for the web whether for websites, blogs or article submission sites, keep your articles and posts concise and interesting to read. Your goal should be to share new ideas and information with people and attract as many readers as possible. For articles, sticking to a word count of 400 to 500 is optimal.

First, think of a topic that you are comfortable writing about. It should be something that you know very well and that which you can expand without much difficulty. For instance, if you’re offering children’s books or baby toys on your site, you can write about the most popular fairy tales or the most ideal toys for babies.

Next, write as if you are just talking to somebody. In other words, use simple English and sentences that can be easily understood by your readers. Remember that web users just scan information so make reading and understanding your article a pleasant experience for them. Write in a conversational and informal style to attract readers.

Get straight to the point when writing your articles. When writing for the internet, use the inverted pyramid style. In other words, keep important information in the first part of the body instead of putting it in the latter part. Sometimes, providing a summary at the topmost part after your title is helpful in capturing your readers’ attention and keeping their interest.  You want them to keep reading down the page.

Write your article in an interesting way as much as possible. Readers generally shy away from serious posts but are more interested in articles written in a light and engaging manner. Providing catchy titles as well as updated and objective information is just one way of grabbing the attention of your readers.

Wendy-moore-online-engagement-strategist

By Wendy Moore, Founder, www.savvywebwomen.com

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