If you use Social Media in your business BEWARE – you need to read this

by Wendy Chamberlain on April 29, 2010

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If you base any aspect of your business around social media BEWARE.  It makes me shudder when I look at people that have developed an entire business around a single aspect of social media.

Take a look at Facebook’s decision recently to kill off Fan Pages and call them Business Pages or Like Pages.  If you had based your entire business around the word Fan, your business has been stymied in one single swoop.  Were you consulted? No.  What can you do about it?  Not a lot.  Just resposition yourself and get all your marketing, branding and websites updated.  Now that’s a budget blow out no business needs.

I cannot stress to you enough how important it is to be using strategies to drive traffic from your social media pages back to your website or your blog.  At the very least, you should have 2-3 different ways on your social media pages to entice a visitor back to your website or blog.  Minimum.  If you are not doing this, you are wasting your time on social media.  Just one click of a button is all it takes and your page or profile can be gone.

Think it won’t happen to you?  It just happened to me.

I recently created a Business page on Facebook sharing our Melbourne Netwalkers concept.  Each Friday fortnight, we meet and walk around a local park for an hour, chatting and exercising.  It’s a great way to get some fresh air and network with other business owners.  People loved it.  The feedback we got was amazing.  With so many people now working from home, it’s a wonderful way to connect, share ideas, brainstorm and keep moving at the same time.   Or so I thought.  Not so Facebook.  Without warning, the page was taken down with a note telling me that a third party claimed we had infringed on their copyright.  How?  Since when is walking around a park chatting the sole domain of some mysterious, unidentified business?

The point is, someone complained and the page came down.  No questions asked. No warning. Nothing.  What would you do if this happened to your Facebook business page? Or your Facebook Profile?  Your Twitter Profile?  Have you been engaging with the people you meet via social media and taking the conversations off line?  You should be.  Does your business strategy involve different ways to get your social media “friends” to connect with you via your website or blog?  I certainly hope so.

Or are you assuming that “she’ll be right” and you will always have access to the thousands of “friends” and “followers” you’ve accumulated across your various social media platforms?  How long has it taken you to build up your online network?  How much time have you devoted to it?

Remember this … you do not control these Profiles.  In a heartbeat, they could be gone.  Do you really want to be placing the success of your business, all that effort and time invested into building your social media profiles, in the hands of someone else?

You need to review your strategies for building your customer list and driving traffic to your website or blog from your social media profiles right now!  This is why our Social Media Starter Kits are proving to be such a huge success.  Simply put, they work.  Take the action today.

If you have absolutely no idea where to start or what to do, please Contact Us today (or call the office on +61 3 9686 2288) and we will work with you on your personalised strategy to build a customer list via your social media pages.  Today.

Remember, it happend to me just this week and it can happen to you too.

By Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd

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Wendy Moore is the founder of www.savvywebwomen.com and creator of the Web Secrets Success Club – the step-by-step program that shows business owners and entrepreneurs how to better understand the internet to build a highly responsive, targeted list for clients specific to their business niche. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.savvywebwomen.com.

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{ 3 comments… read them below or add one }

Kayley G Ryder April 30, 2010 at 4:11 pm

Awesome Wendy. Never really thought about Facebook in that way, and what would happen if all those contacts disappeared. Thanks for the reminder of how important it is to get them to my website.

Kayley.

Monique May 4, 2010 at 3:26 pm

So true Wendy… I have heard of a few business pages being deleted lately for various reasons – scary!!

vicki sauvage May 8, 2010 at 10:28 am

Hi Wendy,
Now I know why I have been really hesitant about FB. But I have had similar sort of experience with Twitter – I have been prevented from following ppl for some reason – been happening for last 2 months – not explanation!

You are absolutely right about social media’s most important raison d’etre is to connect ppl to the website otherwise one may as well put on a monkey suit and walk down the main street for all the good it does.

One day I managed to get 400 ppl to my website (have no idea how I did it or what I said in social media arenas that resulted in that traffic).

Salutations.
Vicki (down here in Hobart)

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