You’ve probably seen a strange little “thumbs up” icon appearing on various websites that you visit. So what is it and why is it popping up like little mushrooms all over the web? Known as the Facebook “Like button”, it is there for a very particular purpose and if you are running any kind of business, you definitely should look at including this icon on your website and here’s why.
What is the Facebook Like Button?
Adding the Facebook Like button is another tool to add to your arsenal for helping your page rank higher in the search engine ranking and will help generate more traffic. It is also a very efficient marketing tool to use to let others share the word about your product, service or website.
The Like button is a social plugin and one of the most important among Facebook’s existing plugins. Just add some code to your site and the button becomes “personalised” for any visitor to your site who clicks, allowing that visitor to post a direct link to your website on their Facebook profile. Pretty powerful, hey?
But, remember, in order to include the Facebook Like button on your site, you need to have an account on Facebook, that is, have set up your personal profile on Facebook. It then just a matter of grabbing the code and putting it “under the covers” on your website. If you’re not technically minded, your web support person can do this for you or contact us and we’ll sort it out for you.
What if I have more than one website?
No problem! For those who have more than one website, there is no limit to the number of times you can use of the Facebook Like icon. You can post it in all your websites to drive as much traffic as you like.
This can be in addition to any text link or Facebook “badge” boxes you may already have on your site. Including the Like button on your website or blog adds another way for your visitors to instantly become a fan of your business without you having to log into Facebook. As soon as a visitor likes your page, a link to your page is added to their profile – instant exposure for you!
Can I customise the Facebook Like Button?
When using the Like button on your website or blog, you also have several options on how you can make it display. You can use just the familiar Facebook thumbs up icon with the word Like or you can include the names and profile photos of the people who have liked your page. Another option is to show the number of people who have liked your page beside the Like button.
So how do you post the Like button on your site?
It’s a fairly simple process that involves the use of standard codes you can get from Facebook itself.
Basically, you have two options. You can use the XFBML code or the Iframe code. The Iframe tag has a fixed size while the XFBML tags are more flexible and even allows posting of comments on a particular web page.
Need help translating the Techno-babble or adding a Like Button to your Website or Blog? Speak to Wendy about getting it sorted here.
By Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd
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Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.