How to Easily Drive Traffic to Your Website or Blog whilst Building Your Expert Status

by Wendy Chamberlain on February 21, 2011

Commenting on a blog post and sharing information and tips on forums are a great way of establishing yourself and your business as an expert on the internet.

It is also a great way of showing your appreciation to other business owners for sharing their valuable insights on blogs and forums.  You can easily share with others by adding your input to the information already shared on that site.

But many business owners forget a very important step when making comments on blogs and forums – you have the opportunity to include a valuable back link to your own site.

How To Drive Traffic To Your Website/blog using Back LinksWhat Is a Back Link?

A back link is simply a website link pointing back to your own website.

You can create a link by simply typing in your URL in the space provided on most forums or comment sections on a blog, usually at the end of the existing post.

In forums, however, make sure you read their guidelines first to find out if back linking is allowed.  Some sites very strict about forum members using (or not using) links in the signature when they post.

Why Use Back Links?

Back links provide many benefits to you, your business and your website.  Obviously, it is a way of promoting your website or blog from other places.  If you include a back link in a very well regarded site, particularly those relevant to your own business niche, this will be looked upon favourably by the various search engines, such as Google.

Search engines will index a blog or website regularly where it is well regarded, so any back links posted on that site, particularly where the other site has content relevant to your website or blog will help your own website or blog to rank well.

Should You Swap Links?

There are a number of options available to publishers and business owners when establishing back links to your blog or website.

You can go for the paid option which means you will pay a website owner to create links to your page.   So it works similarly to paid advertising.

Another way is to reach an agreement with a business owner in a similar industry as yours to do a link exchange.  You put your website link on his or her site while they do the same and you put his or her link on your own blog or website.

A very important factor here, though, is the quality of content on your site or any other site you choose to link to.  Make sure that the site you are linking to offers quality content and will be viewed by the search engines as a beneficial connection.  Likewise, your site needs to complement or be relevant to the other site you are linking to.

Just linking to any site to get a back link is not advisable.  Google ranks websites and blogs on relevance.  So if you run a beauty business and have a bunch of links to a car mechanic, there is not a lot of synergy there.  But if your beauty business links to like services, such as waxing, hair, makeup services, etc then there is obvious relevance between those businesses and yours.

So remember, when you freely share your expertise and comment on information you read on the internet, don’t forget to add a little bit of promotion in there for you and your business and include a back link.

A Note on “Blog Spamming”

It’s fine to post a comment on another person’s blog.  But if you are only doing it so that your website URL appears, you are unlikely to have your comment approved.

Very few blog owners will appreciate what I like to call “blog spamming”.  Unless your URL relates to a legitimate business, it is unlikely to be published by the website owner.  Links to sites of a personal nature (and you can read between the lines yourself to understand what would fall into that category…) will not be approved as comments to be posted on most blogs.  We will certainly not post them here.

So by all means include your website URL in comments, but please be courteous to the owner of a website and respect the nature of the information shared elsewhere on the website.

By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Related Posts Plugin for WordPress, Blogger...

{ 16 comments… read them below or add one }

Nick Grimshawe February 22, 2011 at 7:22 am

Hi Wendy,

Great to meet you. I read your article with interest. Back linking is so simple I think a lot of people don’t realize it’s power. Nothing on the internet ever goes away so someone might see a post a year from now and click on your link. The cumulative effect can be astounding.
Another place to get back links is by post to article sites as well. Over time these generate traffic as well.

Thanks for the post and your Blog.

Nick

Wendy Chamberlain February 22, 2011 at 10:25 am

Thanks Nick. Yes, articles are another good one. Thanks for sharing and pointing that out.

All the best.

Wendy

janelle September 2, 2011 at 1:44 am

i have been using back links as a strategy to promote my site.. and i do believe that this is really effective in increasing the page rank of the sites..

Wendy Chamberlain September 2, 2011 at 12:58 pm

Hi Janelle,

Thanks for sharing this strategy. I can work really well.

Wendy

rogerpana September 13, 2011 at 5:56 pm

That is what I have been doing right now-backlink, but I always get irritated when my comment does not appear. Some sites use the word thank you for your comment but you cannot see your comment there. Does it mean they don’t like somebody to do backlinks on their site, they just like pure comments?

Wendy Chamberlain September 14, 2011 at 6:43 pm

Hi Roger,

I think you’ll find people are happy to publish your comments where they relate directly to the content of the article that you are commenting on or are appropriate in nature to the content in general on the website.

I have chosen to post your comment but removed your link, as the link is to a website that is not relevant to the content I share here on my blog. I am sharing content here with other business owners and the content is of a business nature. Your link was more of a personal nature and would be more suited to sites targeting that dynamic.

All the best,
Wendy

Cynthia September 17, 2011 at 1:25 am

This is a great article for the bloggers.. The information is a big help for your fellow blogger.. You are such a nice person..

kurenai September 23, 2011 at 1:27 pm

Great blog! It easy to drive your website..It’s like you to drive a car.. | 😛

Shaine October 5, 2011 at 12:54 am

Can I just say … again! … that you have a great blog here..just wanted to also add that your blog just keeps on getting better and better.Keep up the fabulous work and progress..Best wishes and have a great day!!!

conan0506 October 17, 2011 at 1:15 am

Some sites use the word thank you for your comment but you cannot see your comment there. Does it mean they don’t like somebody to do backlinks on their site, they just like pure comments? | 😛

Wendy Chamberlain October 17, 2011 at 8:35 am

Hi Conan0506,

I think you’ll find people love for you to leave comments where it contributes to the conversation or what has been shared. Regarding backlinks, I think it depends on the nature of the backlink and the relevancy to the website as to whether people will leave it on the comment or not.

Hope this helps.
All the best,
Wendy

colbie5 October 21, 2011 at 5:53 am

I have chosen to post your comment but removed your link, as the link is to a website that is not relevant to the content I share here on my blog. | 😛

Lavinia October 25, 2011 at 12:34 am

I really love to learn more about blogging.. Thanks for this great information! Keep up the good work..

hunterX0506 November 5, 2011 at 2:37 am

I am sharing content here with other business owners and the content is of a business nature. Your link was more of a personal nature and would be more suited to sites targeting that dynamic. | 😛

Wolfgang Puck February 5, 2012 at 2:06 pm

Hello my loved one! I want to say that this article is amazing, great written and include almost all vital infos. I¡¦d like to look extra posts like this .

Cafe24 Partner Agreement March 8, 2012 at 11:15 am

I have a problem regarding traffic because my blog has only 12 visits per day. My adsense don’t earn well. 🙁

Leave a Comment

CommentLuv badge

{ 1 trackback }

Previous post:

Next post: