LinkedIn has reached the 100 million member mark and remains the top professional social network worldwide. From 50 million users in 2009, LinkedIn has increased its members to 70 million as at May 2010 and now to 100 million.
Being on LinkedIn has great advantages for professionals and business owners. Other than via their own website or blog and the various other social media accounts out there, people and companies can establish a professional presence on LinkedIn and use it for a variety of purposes.
Using this social network is certainly one effective way to use for connecting with the right people and groups and attracting potential employees, employers and business partners.
Establishing your presence on the internet requires not just putting up a website or blog and signing up on social networking sites.
An important thing to remember is to choose an appropriate website URL that will be your own unique identification and one that will allow you to be easily searched for and found on the internet.
On LinkedIn, this is also an important aspect of your profile to complete, and members are allowed to customise their profile and add a URL. Once you have customised this URL, it can be used in your marketing and as a way of people finding you when searching online.
Once you have created an account on LinkedIn, remember to create your customized LinkedIn URL.
How to Create Your Profile URL on LinkedIn
To add your customised website URL, go to your profile page and search for your public profile on the main section where your personal details are shown.
Click Edit on the right and you’ll be directed to a new page.
You will then see two sections on the right column – “Customize Your Public Profile” and below it “Your Public Profile URL.”
On the “Your Public Profile URL” section, click Customize your public profile url and a small box will appear where you can set your custom URL.
LinkedIn allows you to use 5 to 30 letters or numbers to create your own URL but there should be no spaces, symbols or special characters.
You can use your full name or the name of your company if you’re creating a LinkedIn business page. Remember, it will be your personal ID on this professional social network so it has to be a real name.
After you’ve checked the spelling and decided on that name, click the Set Custom URL button.
Your final LinkedIn URL should display as http://au.linkedin.com/in/…. with your name in the last part.
Normally, the URL will also show the ID of your country before linkedin.com.
Different industries are now represented on LinkedIn and if you’re still not a member, it’s time you sign up to give yourself yet another avenue to showcase your business and be found online.
You can then start connecting immediately with former colleagues and clients.
Make sure to follow the steps above to set your unique LinkedIn URL and then include this in your profile on any other social media sites where you have accounts, such as Facebook, Twitter and YouTube.
This will allow visitors to your profiles on other social media sites to come and say hello and connect with you on LinkedIn as well.
Have you had success connecting with clients via LinkedIn? Leave a comment below and let us know your success story.
By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd
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