As Facebook introduces the new Timeline for fan pages (all pages will automatically change over on March 30th), many changes will be made to the existing functionaltiy of fan pages.
One that has been of concern to many page owners and administrators is the removal of the ability to set a default landing tab.
Many marketers have been using “fan-gate” or “like-gate” pages as a way of funneling their visitors onto a single tab that required the visitor to Like the page in order to access more goodies.
So does the new fan page Timeline spell the end for likers-only and reveal-content tabs on fan pages?
As a matter of fact, no.
What it does mean is that you’ll have to get more creative to entice your fans to find the tab with the offer or special on it.
Another way is to drive your fans directly to your desired fan page tab by using the unique URL for a given tab.
Each of your custom tabs has a unique URL and it is via sharing this URL you can direct fans directly to your chosen tab.
As with any URL, you can embed it. So you effectively can drive traffic from anywhere a URL can be used: that might be from your website or blog, as part of your email signature, under clickable images and so on.
Of course, Facebook would also love you to use your tab URLs in your Facebook ads that you pay for as well.
How to Find your fan page Timeline tab unique URL
With the new fan page Timeline, you will find the Unique URL for each tab in a number of ways:
1. You can hover over the name of the tab and right click it.
Then choose Copy Link Location.
This will then save your fan page tab URL to your computer clipboard.
You can then paste the URL somewhere else, such as into notepad/wordpad or into another browser window to see or save the URL.
2. You can click on the image of the tab to load the tab onto your Facebook fan page.
When you click onto a tab, the content of the tab will load and the unique URL for the tab will be displayed at the top of the page in your URL browser link window:
For example, the tab URL for our DIYSocialMedia for Business fan page tab is:
3. Another way you can get the tab URL is by going to your fan page About section.
Below your profile image on the lower left of your Timeline cover, below your information is the About link.
On the next page, click the small down arrow beside About and choose the tab you’re looking for.
The tab will display next and again, you will find the specific URL at the top of your browser.
If you want to share the URL, just click in the browser box at the top of the page to highlight the entire URL and you can then copy and paste it where you wish: as a status update in your Facebook profile, in your other social media accounts, in your newsletter and so on.
When sharing on Twitter, however, you have to shorten the URL first by using a free online service that does this such as www.tinyurl.com.
As with any URL, it’s up to you how you choose to share it.
But with the unique URL for your page, you can see how you can create calls to action and share specific tabs located on your Facebook fan page by sharing the unique URL for that tab.
Do you think Facebook got it right by removing the Default Landing Tab? Share your thoughts in the comments below
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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd
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Wendy Moore is the founder of www.savvywebwomen.com and
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