Seems the rumours were true. Facebook released Timeline for Fan pages overnight.
You can go right now, take the tour and flip to the new look or wait until 31st March 2012 and Facebook will flip it over for you.
I’d suggest you take action now and get yourself familiar with what has changed well before your fan page gets the Timeline format automatically applied by Facebook.
In summary, here’s what’s changed:
- default landing tabs have been removed
- you can now message fan pages
- tabs remain but are wider at 760px
- you can add a cover image, but follow the guidelines (see below) so you don’t get slapped (or worse, lose your page)
- a new look admin panel
Change to Tabs
Default landing tabs are gone. Tabs are now located under the Cover Image and 760px wide.
Likers Only Tabs (also known as reveal or fan gate) still appear to work.
How to Customise a Tab Image or Tab Name
You can’t change default tab images (such as Likes), but you can edit the ones that you’ve created.
To edit => hover over the thumbnail => click on the pencil icon then => click on edit settings
You can then change the Custom Tab Name and also load up a Custom Tab Image
The Cover Photo Image
Facebook suggests you use a unique image that represents your Page.
Size wise, your cover photo can be 315px by 850px
Important! Your cover image MUST NOT contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
As with your personal Timeline, all cover images are public so anyone visiting your Facebook fan page will be able to see it.
Finally, you may not encourage or incentivize people to upload your cover image to their personal timelines (some big brands tried this with when the personal Timeline rolled out and it was not well received by Facebook).
Your Page profile picture
Like on the your personal Timeline, there’s a place for a profile picture.
Sizing here is a square at least 180 pixels wide.
Photo’s, Likes and Apps are at the Top of the Fan Page
Just like the personal Tmeline, photos, likes and apps appear at the top of your page, below the cover image.
Photos show in the first spot and can’t be moved. However, you can change the order of all the other boxes according to what you’d like your page to represent.
In total, you can show a maximum number of 12 apps, so decide on the best ones for your page and make sure those are positioned first.
Feature your Favourite Posts and Pin them to the Top
Just like on your personal Timeline, you can hover over a story and click on the star ( star icon ) to make it wider. See my earlier post on how to Feature a Post here.
You can also click on the pencil ( pencil icon ) to pin it to the top of your Page, hide or delete it entirely.
Updated Administrator Panel
Like your personal Timeline, you can also keep track of your activity on your Page from the admin panel. Respond when people write on your Page timeline, and view your latest insights.
For those of you that are already using the Timeline on your personal Facebook account, you’ll be familiar with the activity log as a place to review all your posts and activity.
Keep track of your activity on your Page from the admin panel. Respond when people write on your Page timeline, and view your latest insights.
Visit your activity log to review all your posts and activity.
Messages on the Fan Page
Now people can contact you privately using messages. Notifications about new messages will appear right in your admin panel.
What do you think of the new look Facebook Fan page with Timeline? Love it or loath it. Leave a comment below.
Enjoyed this post?
Use the social sharing button below to share this post on your favourite social networking sites.
By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd
WANT TO USE THIS ARTICLE?
You can as long as you include the following (links must be active):
Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.
Tagged as: Business Success, business women, Facebook, Facebook Fan Pages, facebook like page, Facebook Timeline, Fan page Timeline, List Building, news feed, Savvy List building, Savvy Web Women, Social Media, social networking, updates, Wendy Moore