Facebook fan pages are a hot topic today. A well constructed fan page will benefit not only hobby groups and charities but even solo entrepreneurs and companies.
As competition grows among Face book fan pages, it is the responsibility of the owner to ensure that his or her page displays a name related to what he or she is currently doing. As anyone in business knows, as your business evolves, so too can what you offer. Your Facebook fan page name needs to reflect this.
Your Facebook fan page name is the name that’s usually shown on the main part of your fan page below the cover photo.
A fan page name may be different from your page’s username which is shown on your web URL. If you need to change your Facebook business page URL, I’ve covered how to do that in my earlier post here.
With the right page name, you have every opportunity to be easily searched for and found online, not only on Facebook but even in search engines such as Google and Bing.
If you’re changing the focus and name of your business, you also need to change the name of your fan page as well. On Facebook, this is possible if you follow the right steps.
There are basically two options in changing your Facebook fan page name.
How to Change Your Facebook Fan Page name: Below 200 Likes
For fan pages with 200 likes or below, the steps to change the name of your page can be done manually by a page Admin, via the settings area.
First, click Edit page on the top of your Admin Panel dashboard and choose Update Info from the dropdown menu.
On the next page, you will see the box where the name of your page is written.
You can immediately change the name right there. Type the name in the way you want it to display on your fan page.
Then click Save Changes when you’re done.
Do remember that this editable box will only show if your page has less than 200 fans. If your page has reached 200 fans, this will not be available.
How to Change Your Facebook Fan Page name: Above 200 Likes
If your page has already gained 200 or more fans, there’s still a way to change your fan page name, but you’ll need to directly ask Facebook.
This can be done through the Request a Change form.
Again, look for the Edit Page button at the top of your Admin Panel dashboard and choose Update Info from the dropdown menu.
On the next page, you will see your page’s basic information. On the Name section (below Username), you will then see the link Request Change on the right portion of your page name.
Click on the Request Change link and a form will next appear that says “I need to change the name of my Page.”
Type the new name that you want on the Desired Page name box below the Current Page name.
Then choose a reason from the dropdown list in the area that asks “Why do you want to change your Page name.“
If your reason is you’ve changed business name, you will also have to provide documentation showing the official name and address of your business. This could be a phone bill or any utility bill. Websites and business cards are not accepted.
When you’ve uploaded your document, click the Send button to request for the name change. Immediately, a notification will appear confirming that your request was sent successfully. A separate email notification will be sent to your inbox.
Normally, it takes a few days before your request can be responded to.
There is no guarantee that this will work and you are at the mercy of the Facebook staffer who happens to be actioning your request that day. Facebook will look at the name you are wishing to change to and decide whether or not to allow the change.
Facebook refused to change my fan page name on facebook.com/wendymoore.net from Wendy Moore Inc to Wendy Moore with the following reason given via email:
“Unfortunately, we are unable to update your Page name to just your name because it started as a business Page. We have determined the name change you requested may be misleading for the people who like the Page.
For example, the following types of changes are not permitted: – removing or changing dates (Facebook Hackathon 2012 to Facebook Hackathon) – changing from a personal name to personal name + activity or business name (John Smith to John Smith Photography or Candid Shots)”
Have you managed to changed your fan page name? Or are you just plain frustrated that you can’t? Leave a comment below.
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By Wendy Chamberlain
Copyright 2012 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.