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How to Change Your Facebook Fan Page Username

by Wendy Chamberlain on October 10, 2012

On Facebook, businesses and companies have an opportunity to promote their brand and gain fans who can become future customers. This can be done through the creation of a face book fan page (also called a likers page or business page).

In order to drive traffic, your Facebook fan page, needs to be given a meaningful username. It may be the name of your business or a name closely related to your business. This name becomes what is known as your page username.

The username is a unique URL path that will direct fans to your fan page. For example, our fan page username is http://www.facebook.com/wendymoore.net.

There are certain steps to follow to change your fan page username that are fairly easy. Be aware, however, that you can only change your Facebook fan page username once, so choose wisely!

How to change your Facebook Fan page username

First, click the small down arrow on the top right corner of your Facebook home page beside the word “Home.” The dropdown menu will show you the pages in which you are an admin, immediately below “Use Facebook As.”

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Click the appropriate page that you’d like to update and you will then be directed to that particular page.

While there, look for “Edit Page” on the top right just below your page’s name and beside Build Audience and Help.

Click the down arrow beside “Edit Page” and in the drop down menu that appears next, click “Update Info” which is the first item on the list.

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On the next page, you will find your username showing the name of your business page.

On this example, ours shows as www.facebook.com/WendyMoore.net. This is shown at the top portion below Category and Official Page.

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To change the name of your page, click “Change Username” in the username section.

A notification will then appear asking you to switch from using Facebook as a page to using Facebook as yourself.

To proceed, just click on the button that says Continue as (your name) and you will be brought to the page where you can type in the new name for your fan page.

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First of all, choose the appropriate Facebook page which you’d like to update (this will only apply where you are admin on more than one page). If you only are admin on a single page, you’ll only have one choice in the drop down menu.

Look for the Page Name section with the box with a down arrow on the right. If the fan page selected is not the one you wish to update the username for, click the down arrow to scroll and select the right page.

In the next box, type the new name that you’d like to use for your fan page and click the “Check Availability” button below to determine if the name is available for you to use.

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Once you’ve been notified that the new name is available, click “Save Changes.”

If the name, however, is already being used, you’ll need to choose another name and replace the name in the box with a different one. You may need to have two or more alternative names in the back of your mind, just in case the main one you’d like to use is no longer available. Usernames can only contain A-Z, a-z, 0-9 and full stops (.)

Do keep in mind that you can only change the username of your Facebook fan page only once.

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By Wendy Chamberlain
Copyright 2012 Savvy Web Women Pty Ltd

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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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{ 3 comments… read them below or add one }

angela sorpreso October 11, 2012 at 8:43 pm

Dear Wendy,
I have a business called bellaartista designs 3D art on canvas all australian custom made Art. We have facebook page but I do struggle to get likes even though the business is doing well, we offer prizes for likes and again its slow I have tried to get friends to like and share and its slow..other than having to pay facebook to advertise my page for likes are there are any secrets I’m not aware of… I have even offered my children money to get their friends to the page but teenagers are embarassed… Its not that my work is not admired its getting clients to take a moment to like the page could you please advise me what to do can I read any tips anywhere…
much appreciate it…
bellaartista designs…

angela sorpreso October 11, 2012 at 8:46 pm

Dear Wendy,
I have a business called bellaartista designs 3D art on canvas all australian custom made Art. We have facebook page but I do struggle to get likes even though the business is doing well, we offer prizes for likes and again its slow I have tried to get friends to like and share and its slow..other than having to pay facebook to advertise my page for likes are there are any secrets I’m not aware of… I have even offered my children money to get their friends to the page but teenagers are embarassed… Its not that my work is not admired its getting clients to take a moment to like the page could you please advise me what to do can I read any tips anywhere…
much appreciate it…
bellaartista designs…

Wendy Chamberlain October 17, 2012 at 8:35 am

Hi Angela,
With Facebook moving to a revenue model where they are wanting people to pay to be seen, this makes engagement, consistency and sharing great content on your fan page even more important..

Whilst it is lovely to have lots of likes, it is about quality over quantity. Unless your children and their friends are likely to become clients, there is not a lot of point having people like your page that have no interest in it. You’ll then be marketing to people that really don’t care.

If you are offering prizes, these need to match the demographic that you are trying to attract and for those people to likely to become clients and customers. Otherwise, you’ll just be attracting people that want to win a prize but don’t really care about your product.

Finally, please remember that Facebook is not the second coming and it is very important to have a balanced marketing approach to attracting leads. This means using methods other than Facebook as well.

All the best.
Wendy

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