Google+ recently added a new feature that aims to encourage content sharing and engagement among like-minded people. The communities feature allows members who share the same passion, interests and who belong to the same industry or organization to interact with each other privately. It’s similar to the groups feature of Facebook and a forum or discussion board.
The creator is also normally the owner of the community. This person then manages the community by adding or inviting new members, adding categories and ensuring that appropriate engagement takes place within the community.
As the owner of the community, you also act as the moderator.
The good news is that for those that lack the time to be on Google+ on a frequent basis, you can add moderators to help you manage the group.
What is a Moderator?
The role of a moderator is to ensure that content posted by members is appropriate and related to the topic of the community. In short, the person acts as a gatekeeper to ensure that only relevant and useful information is shared within the group, keeping an eye out for spam or too much promotional information being posted by members.
A moderator has the authority to remove members who are only using the community to promote themselves, their products and services or cause spam.
In private communities, the moderator also approves requests to join a particular group.
The process in adding a moderator is simple.
On any community post, hover your mouse to the top right corner of any member’s post and you will see a drop-down arrow appear. Click this arrow to show the menu items and choose “Promote author to moderator”. Click it and instantly, that person will be promoted to a moderator in your community.
When choosing moderators, a good rule of thumb is to add a member who has a background in the specific community you’ve created.
As an example, you can pick a member who’s an active real estate investor or perhaps works in the real estate industry if you have a community focusing on real estate, such as the Real Estate Australia community.
Have you been using Google+ Communities? Perhaps you’ve created one. Leave your comments below and let us know.
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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.Google+