By now, many of you will have noticed the new look of the Facebook Timeline profile.
The roll out was kicked off in March, with the goal of providing a simpler and cleaner design. Founder Mark Zuckerberg said their objectives were to reduce clutter and to reshape the presentation of Facebook into a so-called personalized newspaper.
To those of you unaware of the plan, the change may have come as a surprise, as the roll out has been staged. We only saw the change to our timeline this past week.
As always, some have easily accepted the new features while many are still wondering about the reasons for the changes – yet again. But like it or not, there’s no going back to the previous Facebook profile page.
The new look of Facebook now shows a user’s posts in a single column on the right side. The photographic tiles for the About, Friends and Photos below the Timeline cover are now simply text buttons.
The About page is now on the left column and displays the user’s interests including pages liked, movies watched, favorite activities, favorite apps, games played and recent activities.
The friends and photos are also on the left side of the page each showing nine images on a square while the Timeline navigation is now on the rightmost side.
Maps and subscriber information are no longer displayed on the top of the page. The map can be found on the Place widget at the top of the page.
Additionally, users can now share news on the music they are listening to and the concerts they plan to attend.
The ads, on the other hand, are on the rightmost column showing on the top and bottom parts sandwiching the Timeline navigation.
It’s been two years since Facebook launched its Timeline and the people behind this top social media site felt it was time for a redesign of the profile page.
The redesign came weeks after Facebook changed the look of its Newsfeed to create a less cluttered look. The new news feed now has a more visual focus featuring bigger photos, individual feeds for filtering people and content and a new navigation model.
Recent statistics show that more photos are being shared by Facebook users on the site. They do it by uploading directly to Facebook or through Instagram.
Currently, Facebook has one billion users. With two billion active internet users today, it is estimated that one in every seven people on Earth has an account on Facebook. Also, one of every two internet users are members of the site.
What do you think about the latest Facebook timeline changes? Leave a comment below.
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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.
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