Articles are a cost effective way of marketing any type of business online. They have been tested and proven to work well in terms of promoting a business and its offerings to the general public, attracting a good share of readers on the internet and increasing one’s credibility.
But in order for articles to do their magic, they should include more than just the title or headline and the details of your story. There’s one important part of an article that business owners should never forget to include today. What is it?
A resource box! Many authors and entrepreneurs will agree that a well written resource box has a greater chance of driving traffic, building credibility and getting the right market exposure for your business.
What is a resource box?
A resource box is that part of the article situated at the bottom that tells something about the author. It’s where readers will get to know the person or business behind the article and what they do.
This box is a way to let interested readers know where they can find out more about the author and his or her products or services whether it’s on their websites or blogs. It’s an effective tool to drive traffic to a site. You will normally find this resource box in most articles published in both free and paid article submission directories.
What details to include?
So that you can drive traffic to your website or blog, a resource box needs to contain the necessary information about your business as well as the products or service you offer. Apart from your full name, make sure you include a short description about yourself and provide the link to your website or blog. You also have to be sure that you make the link live so readers can have easy access to your site when they click on it.
Not all article submission directories automatically make your website or blog link live. In case you need to do it manually, the best way to do it is to include the http:// before your main website URL. So a clickable link would appear like this http://wendymoore.net.
Another important thing to include is your photo. Web users not only want to know your full name and the business you’re engaged in but they also want to see the person behind the article and putting a photo of yourself in the resource box is a great way to drive them to your website and other resources.
You may also want to include a simple call to action in your resource box. This is an effective way to attract readers to your website because you’re offering something valuable to them at absolutely no cost. You can offer an ebook, a downloadable audio file, a pdf document, reports or subscription information.
Finally, keep your resource box short and straight to the point. Limit it to just three to four sentences and avoid providing too many details.
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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.