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Why You Need a Facebook Business Page

by Wendy Chamberlain on September 5, 2013

Already using Facebook? Follow Wendy Chamberlain for the latest about the platform’s new features, tips and tricks as well as social media updates.

Nobody can deny that, right now, Facebook is the top social media site being used by people across the globe. Statistics as of September 2013 reveal that Facebook has 1.15 billion users and half of them log on to their accounts in any given day.  In fact, most people spend, on average, 55 minutes a day using Facebook.

In terms of active pages, more than 13 million businesses are currently on Facebook with 8 million of them active every month and across these pages, there are more than 5 billion fans.  Mind boggling isn’t it?

For those who have not yet jumped on the bandwagon, particularly people in business, now is the time for you to jump in.  If you don’t, quite simple, you and your business are missing out.

Being on Facebook, particularly if you’re running a business, is an amazingly effective way of attracting more people who can become your potential clients – if you do it right.  Not only that, you’re expanding your horizons because you’re reaching a global market should you choose to do so.

A good start is to set up a business page separate from your personal Facebook profile account. Why? Facebook business pages are indexed by the big search engines such as Google.  It’s one more way to get your business more traffic and increase your potential for profit moving forward.

When picking a name for your page, you can use your business name or choose a specific one that will easily catch attention. Avoid using generic words that are likely to cause spam. But be warned – once you’ve chosen your page name you can’t change it so take your time and choose wisely.

Once you have a few people that like your business page, you are able to choose a “vanity” URL for your page.  For example, our Facebook page is http://www.Facebook.com/savvywebwomen.  That’s far easier to remember than http://www.facebook.com/pages/Wendy-Moore-Inc/365773404831?ref=ts.  Once again, choose wisely as you cannot change your mind once you’ve chosen a name.

Remember to link your Facebook page with your other social media accounts. This will help you save time when updating your other pages because with only one post, the other social media accounts automatically get updated such as Twitter, LinkedIn and YouTube.

Promoting your Facebook page on your websites is a great way to build a following.  In fact, each time a Facebook user “likes” your page, Facebook puts a link back to your business page on the profile of the visitor’s profile page. This means even more exposure for your business page.

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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd

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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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{ 7 comments… read them below or add one }

Ludwina September 15, 2010 at 8:17 pm

Hey Wendy, great article. I have a question – how do you successfully separate your regular facebook from your fan page? How is your communication different between the two? Thanks
Ludwina xxx

Dennis Hampton September 22, 2010 at 8:13 am

Very nice article Wendy I work with small business owners teaching them how to leverage the Internet and increase their sales with social media list building. I am always searching for more great information on social media list building because their is always another new angle that is just around the corner and you don’t want to miss it. Again thanks for the great content.
Dennis Hampton
PS. I am going to use your article to post on my facebook fan page as that is where I post all of the content that I think my fans would enjoy reading.

Wendy Chamberlain November 14, 2010 at 5:44 pm

Hi Ludwina,

Great Question! You can use one for more personal conversation and your business page for sharing great tips and strategies. I find that works really well.

Wendy

Wendy Chamberlain November 14, 2010 at 5:45 pm

Hi Dennis,

Thanks so much. Glad you enjoyed my article. Happy to help.

Wendy

Robyn December 24, 2011 at 6:20 am

Hi Wendy – I’m on my brand page, click hide, the post disappears and the “Post has been marked as spam” message comes up, but the post isn’t hidden. It’s still there on the wall. I even checked it in another browser. It has comments on it – is that why? I just want to hide it over the weekend and don’t want to delete it. Any help would be greatly appreciated.

Wendy Chamberlain December 24, 2011 at 7:25 am

Hi Robyn,

Once a post has been marked as spam, it is removed from the wall. My understanding is you can’t “unspam” it unless you do it immediately, provided you have not left the page or refreshed your browser. So you most likely won’t be able to hide something for a weekend and then reshow it unless the page stays there without being touched (otherwise the option is removed).

I’ve had a look at your wall and I can’t see anything that is obviously spam (but it’s not my page and you didn’t say exactly which post). Is it still showing up on your page now?

Wendy

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