Nobody can deny that, right now, Facebook is the top social media site being used by people across the globe. Statistics as of September 2013 reveal that Facebook has 1.15 billion users and half of them log on to their accounts in any given day. In fact, most people spend, on average, 55 minutes a day using Facebook.
In terms of active pages, more than 13 million businesses are currently on Facebook with 8 million of them active every month and across these pages, there are more than 5 billion fans. Mind boggling isn’t it?
For those who have not yet jumped on the bandwagon, particularly people in business, now is the time for you to jump in. If you don’t, quite simple, you and your business are missing out.
Being on Facebook, particularly if you’re running a business, is an amazingly effective way of attracting more people who can become your potential clients – if you do it right. Not only that, you’re expanding your horizons because you’re reaching a global market should you choose to do so.
A good start is to set up a business page separate from your personal Facebook profile account. Why? Facebook business pages are indexed by the big search engines such as Google. It’s one more way to get your business more traffic and increase your potential for profit moving forward.
When picking a name for your page, you can use your business name or choose a specific one that will easily catch attention. Avoid using generic words that are likely to cause spam. But be warned – once you’ve chosen your page name you can’t change it so take your time and choose wisely.
Once you have a few people that like your business page, you are able to choose a “vanity” URL for your page. For example, our Facebook page is http://www.Facebook.com/savvywebwomen. That’s far easier to remember than http://www.facebook.com/pages/Wendy-Moore-Inc/365773404831?ref=ts. Once again, choose wisely as you cannot change your mind once you’ve chosen a name.
Remember to link your Facebook page with your other social media accounts. This will help you save time when updating your other pages because with only one post, the other social media accounts automatically get updated such as Twitter, LinkedIn and YouTube.
Promoting your Facebook page on your websites is a great way to build a following. In fact, each time a Facebook user “likes” your page, Facebook puts a link back to your business page on the profile of the visitor’s profile page. This means even more exposure for your business page.
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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.