Businesses today need to take advantage of Google+ if they want to reach out to their target market. As in any social networking site, engagement is very important.
Engaging is more than just posting messages on the site. It involves interacting with people you’re connected with.
Here are some of the best ways to help you increase your engagement on Google+. Major companies have used them and have proven them to be very effective.
Format Your Text
Take advantage of the fact that you can post longer messages on G+. Take note, however, that it’s best to add some formatting variety to your post to make it stand out and attract readers at first glance.
Instead of the usual text you use, make some words or headings bold, italicize them or use strike-through text.
To make the text bold, use the asterisk sign before and after the word or set of words (*social*). To italicize, use the underscore sign before and after the words (_social_) and to strike through, use the dash sign (-social-).
Use Attractive Photos
Including an image in your post, notably a high resolution one, is a great way to attract readers. Make sure you choose photos with bright colors that can easily attract attention.
The best option is to upload an image you’ve saved to your computer as this normally displays larger than the image that shows if you post a link to an article on the web as your status update.
Get More Personal
By personal, we mean sharing the interests of your followers and encouraging them to participate in the discussion. For instance, you can post a question about something that matters to them. Or you can get their feedback on your products and services. Questions are often effective in prompting followers to share their views and comments.
Through the comments that you get on your posts, it would then be easy for you to tailor future updates that will matter to your followers. And since you get immediate feedback, you can then create new products or services that meet their needs.
Encourage People to Act
Other than using questions, another way to engage people is to encourage them to contribute to your content. Some companies use high-resolution photos that show action and ask their readers to provide their own captions.
Launching a contest is also effective in inviting people to follow you moving forward.
Use a Theme
The idea of using a theme is to broaden your community, increase your exposure and encourage people to follow you regularly. You can use the hashtag feature to do this whether it’s a text update you’re posting or a photo.
To find out the popular hashtags, you can check the trending box on the Google+ profile.
What are some of your favourite ways to encourage engagement on Google+? Leave your thoughts below.
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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.Google+
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