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How to Improve Your Business Brand on LinkedIn

by Wendy Chamberlain on November 21, 2013

Already using LinkedIn? Follow Wendy Chamberlain for the latest about the platform’s new features, tips and tricks as well as social media updates.

Businesses today have various social media avenues wherein they can promote their brands and reach out to customers around the globe. This is best done through the page feature of social networking sites.

Apart from Facebook and Google+, LinkedIn also has this special feature that can be taken advantage of by business owners. Through the company page, business owners and organizations can share updates, events, news and engage with customers and followers. In addition, they can gain more clients through referrals from their followers or even from those who might just chance upon their LinkedIn page.

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Studies have shown that half of LinkedIn members are more inclined to purchase from companies when these organizations engage with them on the site.

Below are some steps you can follow to ensure you get the word out about your brand and get in touch with your customers as well.

Make the Most out of Your Page

Be sure to provide as much details as possible about your business. Include a detailed description of your products and services incorporating words and phrases related to your business, expertise and industry. The best part is you can even include an image for each product or service you offer.

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Click image to enlarge

When you write your descriptions, do make them search engine optimized and use strong and keyword-rich sentences. Google search engines now like long keywords that contain several words.

Engage Your Target Market

One of the latest features of the LinkedIn company page is the ability of owners and their page admins to like and share content. This means that a company page can now share the blog posts and product updates of its customers or prospective clients.

Comments from LinkedIn members can also be liked and replied to unlike before. This way, you keep the interaction going between your company and your followers.

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Click image to enlarge

Targeted updates are possible as well and they’re important in ensuring the success of your site. What this means is you can now share your updates with all your followers or with only a targeted audience. A targeted audience refers to a subset of people grouped according to company size or level of seniority, industry and geography.

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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd

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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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