Pinterest remains a top photo sharing site despite the presence of Instagram and as such, business owners should also not fail to tap this platform for their marketing campaigns.
The site may be purely visual but there are ways to promote your business without having to share photos of your products or services all the time. Regardless of the industry you belong to, you can always use Pinterest as an effective marketing tool by following these steps.
Focus on Your Strengths
First, know the strengths of your business and what makes it stand out from the rest. If you feel that your products do not fit the real purpose of Pinterest, you can always share informative images including quotes and infographics.
When sharing quotes, you can even create your own that best describes your business.
Share Useful Information
Sharing tips and tricks is always a popular and effective method of capturing attention on any social networking site. It also applies on Pinterest and you can do this by posting relevant infographics.
For infographics, you can create those that share useful information about your niche, your products and how they compare to others. Using recent statistics is also recommended.
Take note, however, that infographics may not display clearly and in full on mobile devices. The solution for this is to create a short and concise infographic instead of a long one.
Another alternative is to use the SlideShare considered to be more interactive than an infographic.
Get a Partner Pinner
Two heads are better than one as they say. So to spread the word about your brand or business, it is essential to partner with the so-called super pinners on Pinterest. They are users with a large following and who can help reach out to a greater number of people. Joining community boards on the site is an effective way to do this.
Another step you can take is to tag people particularly those with authority on Pinterest. You can communicate with them personally about your request or make some arrangements that can benefit both of you.
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.
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