Businesses have a variety of tools available to use today to spread the word about what they do to their target market. It just takes time and a bit of know how to discover which tools are most effective and to learn how to use them correctly.
On the internet, we use various forms of communication to promote our products and services. Most popular, would have to be the use of websites or blogs to connect with our audience using the written word.
However, it probably will be no surprise to discover that many people prefer to learn though listening or watching. Video and audio are both amazing mediums to use to connect with your audience, as your listener or viewer gets so much more insight into “you”.
Verbal communication is one of the most powerful ways to capture your audience attention, especially as a training tool. This is why teleseminars (listening) or webinars (watching) can be such a powerful way for you to connect with your audience.
A teleseminar is often used to provide information or training, as well as an ideal avenue to promote your products and services. But unlike the traditional seminar conducted in a specific location, this one is done via a teleconference or a so-called bridgeline. Another term for it is a teleconference or conference call. Likewise, a webinar is conducted using your computer screen with audio and adds a visual component to the mix.
Teleseminars and webinars are a way to reach out to your target market as they allow you to personally talk to them about topics of interest, irrespective of where they are located in the world.
Another major benefit is the ability to interact with participants as you can encourage your listeners or viewers to ask questions of you to find out first hand, what they want to know, the issues they are facing and the problems they need help with to resolve.
With a teleseminar or webinar, it is not just a one-on-one discussion because you have the ability to leverage your reach and can interact with as many participants as you like, all at the same time. This makes these mediums an ideal tool to train or teach several people in just one session.
There are many sites that offer these tools either free of charge or paid one-time or on a monthly, quarterly or annual basis depending on your preference. All you need is to sign up once and then you’re ready to go.
Conducting a teleseminar or webinar for free is a great way to share relevant content with your target market, establish yourself as an expert in your business niche and build your database – all at the same time!
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social
media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.