Instagram has become a very popular photo sharing platform today with more than 150 million users and 16 million images shared. It has not only attracted individual users but as well as business organizations, business owners and has in fact made marketers rethink their strategies.
According to Google Trends, the volume of searchers for Instagram has grown tremendously and this trend is expected to continue this year.
Sharing photos on Instagram may be enough for some of you but there are tools you can still use to attract more people to your brand and convert them to clients or customers.
This web-based management tool offers many functionalities that enable users to better interact with various content on the Instagram platform.
It has a Viewer that lets you see your feed and the people connected to you, add or remove new followers or do other actions on images/videos such as liking, sharing, commenting or reposting them.
The Statistics section lets you view stats on the most popular content, how engaging your content is and the number of your followers.
The Promote functionality allows Instagram users to promote their account even to people who are non-users of the platform. It lets non-Instagram users view and comment on photos on Facebook. Additionally, it allows the installation of an app on Facebook from Statig.ram to display photos on a separate tab or create a photo gallery that can be included in a blog or website.
The Manage feature, meanwhile, lets users interact with the most recent comments on various posts on the platform.
Repost is a mobile application ideal for Android and iOS devices. It lets users repost content from their community as well as like and comment on photos.
The advantage of this tool is it gives the full attribution to the person who posted the image. In fact, this part can be customized such as where to put the atttribution and whether to darken or lighten the background for such attribution.
If you think that scheduling posts is only possible on Facebook or via a third party app, you can actually do so on Instagram through the Postso tool.
Most Instagram users have the habit of posting their newly taken photos on the platform right away. But you can always share your other photos at a later time and you can do this through Postso.
To use it, simply connect your Instagram account with Postso after logging in. You can even connect it to your Twitter and Facebook account.
After uploading and providing captions to your images and adding a location if you want, you can then specify a time you want certain photos to display on your Instagram account. The time is in 30-minute intervals.
This is a very popular web interface for Instagram with several useful features. It showcases an individual photo viewer that lets you like, comment and share photos on different social networking sites.
Iconosquare also has a statistics tab that displays a user’s activity and information on each activity in the last seven days. In addition, it provides a monthly stats on the number of photos posted, the engagement on those images and density of when you post together with tag, filter and geolocation usage.
The other features of this tool are the engagement section, optimization section and community analytics.
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.