Blog is short for weblog. A blog is another type of website providing a more personal approach. It can serve as a person’s diary which is shared publicly on the internet. More than 133 million blogs are already online as of 2008, according to Technorati with 900,000 new blog posts published every day. Around 77 percent of Internet users read blogs according to Universal McCann.
Whether you use it for personal or business purposes, a blog is an effective way to tap into a wider audience. As with all websites on the internet, a blog has the ability to spread your message to the various parts of the world, literally within minutes. In fact, a blog can be indexed by search engines, such as Google, in as little as 10 minutes or less.
Blogs allow people to easily write any post they wish to share with others. Each post, or entry, is usually shorter when compared to regular online articles and usually written in a light or humourous manner. But while anybody can create and post to blogs and write whatever is on their mind, being ethical is still the number one rule of thumb. Rude language or inappropriate content has no place on the internet.
If you have decided to start a blog for your business, first all, make a specific plan. There are several factors that you need to consider. These include your blog platform, the template, a web designer, domain name and your hosting company.
Currently, there are numerous blog platforms available. Do a little research about them to find out which one suits your needs. There are some sites that offer bundled services that already include a licensed platform, domain name and hosting service for your blog.
If you’re still in the process of learning the technical side of creating blogs, it would be a good idea to initially get a web designer who can help you out. Be sure to clearly communicate all your needs to ensure your web designer can deliver the blog that you specifically want.
There are many great looking templates designed by professionals which you can use free of charge. For a more customised template, there’s usually a fee involved. Choose a simple template with a color theme that matches your company branding and that’s pleasing to the eyes. The template will be the main background for your posts so choose it carefully.
This will be the name of your blog included as your web address or URL. For example, you can use your existing website url and add the word blog at the end (www.savvywebwomen.com/blog) or create a dedicated domain name (www.wendymoore.net). You can base the name of your blog around your name, your business name or even the keywords for your business niche. Make it as catchy and short as possible for easy recall.
This is the company that will host your blog so it appears live online. Sometimes, a hosting firm offers other services so shop around first before picking one that will give you real value for your money. However, there are also sites where you can easily publish your blog for free such as Blogspot.com and WordPress.com.
Now that you know the basic things for creating a blog, you can start working on it. But first, prepare some short posts to introduce yourself and your blog when you launch it online. Make it short but engaging, something that will spark the interest of your readers.
Remember that blogs need to have quality content to drive traffic and be updated regularly. If you don’t have time to post regular blog updates, you can outsource the task to a virtual assistant. This way, you can still focus your efforts towards growing your business or doing more important tasks.
So once you have put your blog online, update it regularly such as twice a week or once every week to provide fresh information to your readers. Train your audience to expect something new each time they visit your blog, and they will keep coming back.
Enjoyed this post?
Consider using the social sharing button below to share this post on your favourite social networking sites.
By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
WANT TO USE THIS ARTICLE?
You can as long as you include the following (links must be active):
Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.