Belonging to a community is one of the benefits of being on Google+. It connects you with like-minded people and allows you to share your expertise with them.
Reaching out to your Google+ community has never been easier. One of the newest ways to do it by hosting a Hangout On Air, a Google+ tool that lets you communicate with multiple people in two ways — via the Hangout video chat and YouTube live streams. In short, it is a simultaneous public broadcast without the extra effort.
How to Create a Hangout on Air
The very first step to do is to make sure that you link your Google+ account with YouTube. Choose only one Google+ account so it’s either your personal profile or business page.
Once you’ve done that, you can now go to your Google+ account linked to your YouTube channel and choose Hangouts from the Home menu.
On the Hangouts page, click Hangouts On Air.
On the next page, click Start Hangout On Air and a pop-up box will then show wherein you need to provide the title and description of your Hangout. Be sure to use keywords in your title and description so they get indexed by Google and get a higher rank in the search results.
If you want to start your Hangout right away, click Now. If you want to do it later, click the Later button and choose the date, time and duration of your Hangout.
Next, invite people using the “To” field. If you invite Public, everyone who has you in their circles will see the invitation. You can also invite individual people in your circles or communities.
After you’ve finalized all the details, simply click Share to promote your Hangout on Air.
Customization of your Hangout is allowed and you can do this by using a specific theme and adding a video trailer. To change the default theme on Hangout, go to your event page and click Edit Event. You can then change the header but make sure that the new image you upload measures 1200 x 300 pixels.
Adding a video trailer to your Hangout will keep your attendees more interested in your upcoming discussion. Keep it short up to two minutes. Your trailer can feature you inviting people to join you live and give them a short introduction about what you’ll be discussing.
Finally, promote your event on your various social media sites. You may create an image for your event and then share them on all your social media profiles. Don’t hesitate to ask your circles and community members to share the event with their own friends. It’s a great way to spread the word about your Hangout On Air.
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.