Having a good business reputation is one of the most effective ways of attracting clients. This is not only true offline, but also on the internet. Someone who is genuine and trustworthy as well as providing interesting and useful information to web users will have more success online.
Whether you’re in business or just pursuing a passion online, what counts most is establishing your name. Key traits include honesty, sincerity, respect towards other people, an ability to connect or socialise plus the ability to persuade. These traits coupled with providing value and sharing information will ensure your business success.
So how do you go about promoting your name?
Create a Bio
One key way is to create a bio that will easily draw the attention of your readers. This can apply to both individuals and organisations who want to raise awareness of what they do.
A bio is short for biography and this usually accompanies articles published online in various directories, websites and blogs. The bio is included in the bottom part of the article, sometimes referred to as a Resource Box.
A biography by definition is a description of a person’s life and experiences. For individuals who wish to share their credentials, experience and business expertise with other web users and expand their network of contacts, an author bio is an important method of self-promotion. Through this bio, readers and potential clients are able to get to know a bit more about the author.
So where do you start to promote your name?
Where to Include Your Bio
If you have a website or blog, you need to post your bio there first. You can create an About Us or About Me page where you can provide your complete personal information, your mission and the services you offer.
It is a must to create a complete bio with your closeup photo on your various social media accounts. This will let people know who you are, what you do and the products and services you offer. Twitter allows a brief bio only while on Facebook, you can create a longer one. LinkedIn requires a more comprehensive profile that includes your education, work experience and interests.
An author bio section is also a requirement in most article submission directories. These article directories offer a free service whereby they publish articles on a wide range of topics from numerous writers from all over the world. The space allocated for the author bio, however, is usually limited so to make yours appealing and a standout, it is ideal to highlight your traits, skills, achievements, both past and present, and any notable experiences. Keep it short, engaging and interesting.
In providing details about yourself, remember to always be factual. Readers want to know that the writer is a real person, not a made up character. They go for authors who are honest and are able to share information and experiences that other people can learn from. If they find your article and author bio interesting, there’s a good chance you’ll develop a loyal following with readers.
Establishing your good name on the internet will set you apart as an expert in your field. Be consistent in what you do, write articles that are engaging, establish rapport and over time you’ll build trust with your readers.
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.