Marketing online and providing great content is a great way to attract more readers to your website andkeep them coming back on a regular basis. One of the most effective methods of online marketing is through article submission.
Writing articles with useful information is a great way of spreading the word to your prospective clients about what you do or what products and services you offer. However, just publishing articles on your own website is not enough. Not all web users will easily find your website so you need to promote your articles through other means such as by submitting to directories.
Numerous people, whether authors, writers or people involved in business are submitting their articles today to various online directories. A major reason why article directories are widely used in marketing is the fact that many are absolutely free to web users. Most offer free services due to the great demand in article marketing on the internet. Unlike an advertising campaign that can be quite costly, free article submission sites are a great way to spread the word on a budget.
There are also directories catering to specific target readers that charge a minimal subscription fee. These types of directories normally guarantee the publication of articles within 24 hours after submission unlike the free directories that require several days or even weeks before publishing articles due to the large volume they receive every day. It depends on you which route you’d like to take – free or paid.
Article directories are also commonly used by those looking for content for their webite or blog. They may not have the time or resources to research and write their own articles, so they look for great content online that has already been created by others.
What counts most when using article directories is you know how to follow their editorial guidelines. Learning the correct way of submitting your write-ups will ensure the publication of your articles quickly. Many directories usually require registration with an option to include a photo of the author while there are also some directories that have very rigid application rules.
Providing an interesting author bio is a basic requirement. This should be given due consideration because readers want to get to know the authors of the articles they read. And don’t forget to post an engaging photo of yourself as well to help drive more traffic.
Using the right keywords is also essential. This means including words in your article that your readers will most likely use in searching for your business and other relevant information. Keywords should appear in the title and body of your article to be easily searched by your target audience.
Provide useful and engaging information that you know people will be interested to read. Other than giving details of your products and services, share information that will help them save time or enhance their business success. Share tips, strategies and solutions to common problems related to your field of business and area of expertise.
Finally, don’t forget to put at least one link back to your website in your biography so that readers can easily access your website and learn more about you and your expertise. If they find your article interesting, chances are they will click through to your website to find out more about you and what you do in your business.
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.