Keywords are words or phrases that people use when they look for information using the various internet search engines, such as Google. For this reason, it is essential that you use powerful keywords when writing your article for the internet. By using the right keywords, your write-up has a better chance of ranking well in the results of the various search engines.
So how do you find the best keywords for your article? You may find it a challenge but it is worth the effort. First off, do some brainstorming around the types of questions your customers and target market ask you. What are the 3 most common questions you are asked and what keywords stand out.
These common words your target audience and customers use in conversation will also be what they will use when they search for information on your products or services. So make sure to include these words when writing your article. Just don’t go overboard – avoid using too many of these keywords in the body of the article or you may even be penalised by the search engines, as they’ll tag you as deliberately trying to manipulate your search ranking.
How to Choose Keyword Combinations
If you’re writing content for a particular business, think about the keyword combinations your customers will use when they look for a certain product or service. For example, if your business is selling jewelry, you can focus your write-ups on the different types of jewelry such as bracelets, necklaces or rings.
To get more concrete results, do your own research first on the keywords you intend to use for your article using the search engines yourself. For example, if you’re writing on “Ways to deal with stress,” you can try entering the phrase dealing with stress in Google’s search box and the results will show you how many websites are competing against you. Try using different phrases or a combination incorporating more words (known as a “long tail keyword”) and see the results.
Some keyword phrases are very competitive so you might like to avoid those or your article or website may get lost in the rush. You can see if there’s stiff competition for the keywords you’re targeting if you do a search and the page results statistic on Google shows hundreds of thousands or even millions of hits for other relevant sites. It’s better to have a mix of keywords – both popular and unusual words for your content.
You can also use your server log files to learn about the keywords used by people. Normally, when a visitor goes to your site after using the search engine, the words they typed are recorded in your server log files.
Other tools, such as Google Analytics, will also reveal this information to you as will many other tools that are f.ree on the internet. Or you can try some of the paid tools such as the Wordtracker and Keyword Discovery.
After gathering the keywords relevant to your site, narrow down your list to your top three or four keyword strings. Then use these keywords as your guide when writing articles and content for your website or blog.
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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.