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Of the various internet marketing techniques available today, social networking enjoys ever increasing popularity. Sites such as LinkedIn, which especially caters to business executives and professionals, facilitates the ability to link professionals in their specific fields in over 150 industries.
With over 35 million members, how can you best utilise LinkedIn in your business to expand your network?
Create an attractive profile. Provide actual details your company name and your real name. People want to get to know the person behind the company, so introduce yourself in an engaging, interesting way and include a photo.
Make friends first. Once you’re done with the profile stuff, it’s time to start making friends to build your contact list. Perhaps you can start with your personal contacts and people in the same industry. Then move on to connect with those who you think would be beneficial to your business. Request friends over time – you don’t want to be flagged as a spammer.
Write valuable content. Sharing knowledge and tips for success is a great way to capture people’s attention, create a loyal following and become known as an expert in your field. Try to avoid selling your products and services to people upfront. No one wants to be sold to. Social networking is about building rapport and getting to know people.
Don’t talk about yourself. Social networking sites are not about “me, myself and I”. It’s about connecting with like-minded people and sharing experiences and views that can influence them in a positive way. When you are able to give them amazing value, you’re on your way to gaining their trust and building more relationships going forward.
Join discussion groups. Taking part in discussion groups gives people an insight into your background and expertise. Contribute and provide answers to questions that will help people achieve their goals. This is one effective way of increasing their interest in discovering more about the products and services that you offer.
Remember, understanding how to use social networking sites such as LinkedIn will enable you to grow your business and achieve success.
Connect with me on LinkedIn here: www.linkedin.com/in/wendymoore
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.