Testimonials are an effective way of promoting your business to people still in the process of learning about you and what you do. They can help drive traffic to your website and build confidence among your followers.
Adding testimonials to a site should not be difficult as plugins and other tools are readily available. One does not need a technical background to be able to add a page exclusive for people’s feedback to your business.
Easy Testimonials Plugin
If you’re using WordPress, you can install the Easy Testimonials plugin. This tool lets you add testimonials to the sidebar as a widget.
You can also embed them in a page or blog post using the short code.
A great feature of this plugin is it allows users to add a photo for each testimonial. An image of the person giving the testimonial or the logo of his or her business is ideal to use.
A paid pro version is available for those who want to take advantage of this tool’s extra themes and advanced features.
Add a Page
Those who have no time to configure plugins and sidebars can opt to create a separate page for their testimonials. For a start, five testimonials will do but make sure to add more to the page as you go along. Edit the longer testimonials to make them easy to read.
Don’t forget to add your testimonials page to the main navigation menu of your website. This way, it will show on your site and encourage people to click through.
For businesses that have longer stories to share, writing short case studies is a good idea. A case study is ideal if you want to share how your business came about and how you were able to help clients achieve their goals. It can also include several photos.
This type of testimonial further explains the challenge and shows the results through photos or charts. It should, however, be limited to just two paragraphs and a photo gallery.
Case studies can also be shared as separate blog posts.
Testimonials that tell a longer story can also be published as a blog post. They make for great content that can help further drive traffic to your website and attract more clients moving forward.
Make sure to gather feedback from customers who have been happy with your service or products. Also, include their own quotes in the blog post that you’re posting to make your content more interesting.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.
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