Businesses these days need to monitor their online presence to make sure they are attracting the right clients and customers and achieving their desired goals particularly regarding sales. This is not difficult to do as various online tools can be used to keep track of one’s reputation on the web.
When using these tools, however, it is important to keep an eye on them regularly. This way, you will be aware of what people are talking about in relation to your business and you will be able to tailor your content (comments or blog posts) to what they are interested in reading.
Here are some of the free online tools you can use to monitor your online reputation.
Mention works in the same way as Google Alerts. It collects results from millions of sources including social media sites, blogs and news articles that mention your business name. It even monitors sources in different languages.
To use this tool, you need to create a Mention alert. On the Mention.net site, just click the Create Alert button and provide the name of your alert and keywords you want to include in the search. Up to four keywords are allowed.
Mention also allows users to choose the sources they want to monitor. All sources are turned on by default but you can select only specific ones you prefer such as from social networks.
Social Mention is a great visual tool to use to know how your brand is being discussed online and how often. It also looks into the top keywords, users, hashtags and sources.
To use this free service, simply type the name and click Search to view the links to your mentions.
Talkwalker Alerts lets you do a search query on keywords and phrases. You can keep track of them via result type, language, frequency and quantity.
This tool will give you an overview of how your brand is performing online and who are talking about it
including the influencers. Demographic data from location, language and gender are also provided.
A world map also shows areas where conversations discussing your brand come from.
The Topsy search engine provides more comprehensive data compared to Mention and Talkwalker. It gathers results based on social insights from top discussions online done in real time. You can sort via links, tweets, photos, videos, influencers or everything.
Hootsuite is also effective in monitoring brand conversations particularly on social media sites. It works with Facebook, Twitter and LinkedIn.
To use it, just create a stream then select your preferred keyword. Next, choose the account from where you want to monitor your brand and then type the keyword or phrase you want to keep track of.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.
Tagged as: achieve desired business goals, attract the right clients, businesses need to monitor their online presence, free online tools to monitor brands, monitor reputation online, Wendy Chamberlain