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How to Use Pinterest Messaging for Marketing

by Wendy Chamberlain on June 15, 2015

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Now that Pinterest has a messaging feature, users can engage with their follows in a more private manner. Prior to this new option, users were only able to connect and interact with their follows through the individual pins.

With the messaging feature today, users can send a message or share a pin directly to other users. In addition, they can even send their message to the pinner’s email address. Take note, however, that a user can only contact pinners if they are following one of your boards.

It is ideal that you group your followers based on their interest. You can determine their interest through the notifications you get showing the pins they usually pin or repin and your boards which they follow.

Engage With Followers

It is important that you include a call to action every time you send a message to your followers. You can invite them to check out your boards or visit your website as well as the site where your content was sourced.

Just remember to create different a call to action based on your campaign. Your goal should be to encourage them to interact with you and to introduce new content.

Connect With Established Pinners

Another step you can take is to collaborate with other experienced and established pinners. This will make it easier for you to attract more followers for your boards and curate pins. Find a partner on Pinterest who not only follows your boards but also has a good number of pins and followers.

When you send a direct message to a pinner you would like to partner with, first introduce yourself and inform them of your board that you would like them to help with. Share some pins from your board so the pinner would have an idea and be able to decide if he or she would like to collaborate with you.

Be casual with your introduction but go straight to the point making sure that you make a clear offer to the pinner. Don’t limit yourself to just one or two pinners as not all may grant your request. If one does not reply to your offer, find another one that fits your brand.

Start a Group Conversation

A group conversation is also a good way to spark interest to your boards. Invited several pinners who follow your boards, send a pin and pose a question. This will help build engagement and drive traffic to your website. It can also build a community among your followers.

Apart from pins, you can also use a blog or video related to your business as a topic of your group conversation.

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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd

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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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