Having a blog is a huge advantage to business owners who want to spread the word about their products and services. This is in addition to using social networking sites in reaching out to their target audience.
But when it comes to blog posts, they need not to be limited to just the blog. In fact, they can also be published in other places such as in article directories and social networking sites.
Republish on LinkedIn
On LinkedIn, it is now possible to publish articles and as such, this is a great way to republish your blog posts. It’s fast and easy to do this but there are certain things you should take into consideration. Keep in mind that Google does not approve of duplicate content and you would not want to be flagged for this when you republish your blog posts on LinkedIn.
The best time to republish your blog post on the professional networking site is two weeks after you post it on your own blog. This way, the bots from Google’s search engines will be able to index it property and give it a high rank on the search results.
A good and honest way to let your followers know that the LinkedIn post is a republished one is to include a line or sentence at the start or end of the article that tells them about the original version. This will also let them know the place where they can find more of your articles.
When republishing posts on LinkedIn, you may also change your title a bit to make it more fitting for the platform. Just make sure you’re still using the same keywords to optimize it.
Submit to Article Directories
Another way to increase the exposure of your blog posts is to submit them to article directories. There are numerous directories available today but make sure to choose those with a good reputation such as Ezinearticles.com and you follow their submission guidelines.
Most article directories require registration which means you need to log into the site everytime you submit an article.
Break Down Long Content
If you have written ebooks and other special reports that have long content, you can create several blog posts from them. You may add a little information or updates, subheads and images. It’s a great way to ensure that your readers come back for more fresh updates from your blog.
Get Inspiration from Old Posts
If you don’t have much time to do some research on blog post topics, use your previous blog posts to inspire you. But first, check the analytics of your blog and find out which articles received the most views and were shared more on social media sites.
Using those analytics and some personal assessment on the success of those articles, you can start to write a new one that’s similar. You can add updates if necessary. And don’t forget to include a link back to the original post.
Enjoyed this post?
Consider using the social sharing button below to share this post on your favourite social networking sites.
By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
WANT TO USE THIS ARTICLE?
You can as long as you include the following (links must be active):
Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.