Facebook is a very powerful tool if you’re promoting a business with global reach. It can be a huge challenge, however to use the platform in marketing a local business because of the limited area you are serving.
But then again, there are still other ways you can do to let more people about your business offerings. These are just simple steps which, if done consistently, can help increase awareness of your local business.
Use More Videos
Not many people know that using Facebook native video is effective in reaching more people through your news feed. What you can do then is create videos with a local appeal.
It does not necessarily have to be about your products or service nor you should have it done by a professional. You can simply cover a local event or share a useful tip that will spark the interest of your followers.
Use More Images
With images, you should find time to snap local photos such as when you go out around town. Keep in mind that interesting photos often get shared and when you do that on your Facebook page, you can be sure to attract attention onward.
If possible take photos of local scenes as they’re more likely to attract the attention of people who are familiar with the place.
Feature Customers and Fans
An effective way of attracting people to your Facebook page is by featuring photos of loyal customers. People are often attracted to personal photos hence, it’s a great idea to encourage them to tag themselves in your images or share photos taken in the premises of your business.
Do remember, however, that only people can tag other people or tag themselves in a Facebook page. A page does not have an ability to tag a fan on Facebook.
Also, find time to thank your fans and followers through images. They will appreciate you for doing this and will even attract their friends.
The Reviews feature of Facebook page is another great way to show your social proof. It also displays prominently on mobile phones hence, do not take this for granted.
To display the Reviews tab on your page, set your category as Local Business and include a physical address. And ensure that you reply to every review you receive whether it’s positive or negative.
Join Local Groups
Find Facebook groups and join those that you think would benefit your business. Be aware, however, of their rules for posting before joining to make sure that you become a member for the long term and enjoy the perks.
Take note that you need to use your personal profile, though, to become a member. A Facebook page does not have this capability.
Offering perks every now and then is also a sure way to grow your followers. Incentives you can offer are discounts, free ebooks and gift certificates.
Start with any of these steps and you’re on your way to attracting more fans and potential customers to your local business.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.