Being on social networking sites is a must for business owners today. It’s one of the most effective ways of reaching your target audience, engaging with them and gaining more followers.
But it’s not enough to have an account on the top sites. Creating a comprehensive profile is very important as it ensures people you get indexed by search engines and people learn more about you.
Keep in mind that apart from Google search, people can also look for you on your social networking sites through the search box available on the platform. As such, you need to make sure that you set your profile to public so people can easily find you.
Improve Your Facebook Page
By default, a Facebook page’s name, short description, number of likes and people talking abuot it are shown on Google’s search results. Take note, however, that pages using keywords in their Facebook page name normally rank higher in Google search. Hence, do make it a point to use your business’ keyword in your page’s name.
To be found easily on Facebook, make sure your business is in the correct category and subcategory. This is because Facebook provides search results in a different way unlike Google.
Improve Your Twitter Profile
Your Twitter profile on Google search results normally shows your profile name, username, number of followers, number of photos and videos and the number of tweets. It also includes one of your latest tweets.
If you want to rank higher, make it a point to use keywords in the name or username of your Twitter profile.
On Twitter’s search results, profiles related to the keyword or phrase being searched will show up. This is regardless they have the keyword in their Twitter name, username or bio.
Do remember, however, that if you want to be searched on Google for a keyword, you need to include that keyword in your profile name or username. As for Twitter search, your keyword needs to be relevant to your account and you can include it in your bio, name and username.
Improve Your LinkedIn Company Page
If you have a company page on LinkedIn, make sure that it also has the basic information about your business including keywords. LinkedIn company pages appear in Google results usually showing your page name and a short description.
In terms of ranking, company pages that use keywords rank higher in Google search. On LinkedIn, pages that have the keyword or phrase searched in their name will show first in the search results.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.