Having a social media presence provides many benefits to any business owner. It attracts potential customers and promotes engagement with them. But apart from these social media pages, business owners can also create landing pages that can help convert visitors into leads.
A landing page is a specific web page with a specific purpose. It is created to gain leads or to encourage people to register for an event or purchase a particular product or service. It also has a special link that can be shared on social media posts or ads.
Here are the steps you can take to ensure your landing page captures the right market.
Tailor it to Specific Audience
Landing pages can target a particular segment of your target market. It is, however, recommended that each page should focus only on a single offer to capture the right audience.
But first, determine your ideal target audience taking into account their geographical locations, likes and needs. Once you have decided on this, you can engage with your audience using their language as a way to let them know that you understand their needs and wants.
Next, include a call to action to encourage them to sign up and eventually purchase your product or service. Keep in mind that the content of your landing page should justify your offer and should, therefore, explain the benefits and its usefulness in their daily lives. Do include relevant images and videos to further grab their attention. A video testimonial is also a good idea.
Do a Split Test
Do understand that while you think you alread know your audience, not all will appreciate your offer. Your next step then is to do a split test by creating a separate offer that they may like.
In this new offer, you can choose to offer a bigger discount or you can make your text longer to find out which of the two landing pages will attract more responses. With your text, you may want to go into more detail on the other page compared to a simpler copy on the original one.
Landing pages are effective marketing tools particularly when linked to social media. As such, make sure that you create one that is not only engaging but also relevant and valuable to your target market.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.