Having a Facebook page is one way for business owners to promote their products and services to their target audience. With its great features and tools, the page can do so many things that will allow you to increase engagement, gain new followers and potential customers and drive more traffic to your website.
Accessing Your Page
Accessing your page should be easy. You can do it via the Pages bookmarks or via the drop-down arrow (rightmost) on the top bar beside the lock icon. When you see the page you are managing whether as moderator, editor or administrator, simply click the link.
When using the Facebook page, you can like other pages or comment on posts. To do this, however, yoou need to log in as your page.
Additionally if you want to add specific pages to your favorites in the left sidebar, you just need to select the settings wheel icon.
Navigating Your Menu
When you’re on your page, you should see a menu on the top bar. The menu includes the Page, Messages, Notifications, Insights and Publishing Tools. On the right portion, you will see Settings and Help.
Through the Messages feature, you can engage with your followers privately. Any Facebook user can also sent a private message to a page. It should be noted, however, that you cannot send messages to people as a page. An administrator or editor can only reply to messages the page has received.
Through the Notifications section, business owners and admins can check their recent engagement. The activity area is the place to see your recent activities including posts, mentions and shares.
The Insights section, meanwhile, is where you can view your page’s analytics. It covers page likes, reach of your post, engagement, most recent posts and pages to watch. It is also now possible to view insights for videos.
The Settings area is where you can adjust your page’s visibility, admin roles and other features. You can access it via the top right hand side of the page menu.
On the General settings section, you can configure your page’s visibility, private messaging, tagging permissions and comment moderation.
The Page Info setting lets you update the About tab on your page. This includes your name, location, descrption and category among others.
The Post Attribution section allows you to choose if you want posts to be attributed to your personal Facebook profile or your page. You may also change the attribution for comments.
Under the Notifications setting, you can decide how and when you would like to be notified about specific activities.
The Page Roles area allows you to add users to your pace and edit their roles. Be sure to give admin roles only to people you trust.
The custom tabs on your page can also be configured through the Apps settings.
Make sure to explore all these features available on a Facebook page. It will help you manage your business page effectively and enable you to gain more followers and customers.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.