Blogs remain to be an effective way of promoting a business and gaining new customers. As such, it is a must for business owners to fully utilize their blogs to generate leads.
One of the best ways to gain new followers and potential customers is to create a lead generator on your blog. This is what you offer to visitors to gain their contact details in exchange for something useful that you provide to them. Using a form is the best way to capture personal information.
Here are some ideas that can become your lead magnets on your blog.
A free report or guide that can easily be downloaded is a great way to attract people to regularly visit your website. You can give it away for free in exchange for their name and email address.
For this report, you can create your own but make sure that it contains useful information including facts and statistics. You can also add your own advice to make it more personal.
Another way to obtain leads is by offering valuable information through the use of an app or community website. This is effective especially if you provide tips that will help improve the lives of your followers.
Community websites, for example, may require people to register first but once they have access to the site, they can immediately gain valuable information. Members can even get expert advice from coaches and other experts behind the site.
With newsletters, you can cover a variety of topics and share updates of your business. But unlike the free reports and guides, you can offer this on a periodic basis depending on your preference.
Again, you can use a form to capture people’s details such as their name, email address and location when you send them your weekly newsletter.
Webinars or Podcasts
If you want to reach out to your audience in a way that will allow them to hear you, holding a webinar or creating a podcast is a great idea. Be sure to cover topics that matter to your followers and that provide them valuable insights.
Webinars provide an opportunity for your audience to ask you questions and at the same time, it gives you the chance to ask for information from your attendees who might be interested in your business offerings.
Another giveaway you can offer to your followers is a free trial of your product or service. As people are often attracted to free stuff, a this is one way of getting their attention.
For this option, you can choose to give this either for a week or two weeks in exchange for their name and email address and no other requirements.
When you make it easy for people to get to know you and your business offerings, you can be sure to gain their loyalty for the long term.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.