Being able to deliver relevant and useful content is vital in social networking. By now, you should know that having a social media presence is not enough. Publishers, marketers and business owners should find time to post updates on a regular basis to keep their followers and customers informed of what they’re doing.
Consistency is important when posting updates. Other factors should also be considered such as the time of posting, the type of content to share and the messages to share.
Post Updates Daily
When sharing updates, it would be a good idea to have a calendar to help you plan your schedule. You can even set it to notify you each day so you will remember to post on your preferred social media sites. This way, you can schedule your posts properly and ensure that you are posting updates on a regular basis.
Timing is Vital
After determining the days to post on your preferred networks, you will have to decide on the best times to share your content. It’s important that you post on various times of the day to make sure you’re reaching the right audience.
For Facebook, you can post at 3 p.m. on Wednesdays, between 1 and 4 p.m. on Thursdays and Fridays and from 12 to 1 p.m. on Saturdays and Sundays. On Twitter, the best times to tweet are between 12 noon and 3 p.m. and at 5 p.m. during the workweek.
For those using LinkedIn, post your updates during lunch breaks at 12 noon on Tuesdays, Wednesdays and Thursdays. Just avoid the working hours.
If you’re on Pinterest, it’s best to pin from 2 to 4 a.m. and then from 2 to 4 p.m. On Instagram, you can post any time except from 3 to 4 p.m. on Mondays and Thursdays.
Post More Than Once
Keep in mind that it’s not enough to post only once per day on each of your preferred social networking sites. Research has shown that
sharing content more than once can increase your traffic by 3,150 percent more particularly during the same day that you published your content.
The technique is to share your post a few hours after you first posted it on the same day. This will ensure that your update is seen by many people. Take note that on Twitter, the average lifespan of a tweet is only 18 minutes hence, sharing your update again on the same day increases your exposure.
Mix Your Messages
When posting messages, make it a point to vary them on the different sites you’re using. This will make them appear fresh to your followers.
You can share quotes and tag the influencer. Asking questions is also effective in encouraging followers to share their views on the topic.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.