Video continues to be used by businesses and YouTube remains to be a preferred platform for publishing videos. Consumers also prefer to watch videos on YouTube notably using their mobile devices compared to other platforms.
This being the case, there are various reasons to still make YouTube a major part of your marketing strategy.
Rise in Usage
Latest research from comScore and UBS showed that in the U.S., the video-viewing time of consumers rose by 17 percent over 2014. Mobile users made up the segment that recorded the biggest jump in time spent on YouTube’s app by 31 percent. In 2015 alone, viewing time via YouTube has already reached 34 billion hours.
On Facebook, video usage also recorded a huge leap of 852 percent in 2014. Time spent consuming video on this top social networking site has reached 14.3 billion hours since fall of 2014.
Ad Revenue Gains
With the increase in the time spend by consumers on YouTube, advertisers are also taking advantage of this top video-sharing platform. Ads on the platform have a pay-per-view format which means that the advertiser earns money when a viewer watches them.
A recent survey showed that views of branded content have nearly doubled and subscriptions to brand channels have increased to 47 percent. Consumers also watched brand videos more than 18 billion times.
Availability of Content
The advantage of YouTube is its capability of hosting content from other channels. Currently, marketers rely on the platform as a major repository of their video content and from there, share their videos on other sites. This only means that YouTube remains a preferred destination of videos.
In addition, companies often use YouTube videos on their sites while popular social networking sites such as Facebook, Twitter, Instagram and Snapchat depend on the top video-sharing site for video posts.
If you’re still not using YouTube for your business, maybe it’s about time to consider it. Being the second largest search engine today, it’s effective in promoting your products and services.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.