Sharing valuable content on social media is a must not only for private users but even for business owners. However, not everyone has the luxury of time to write posts on a regular basis owing to work and other more important tasks.
The trick here is to repurpose your content to extend its life particularly on social networking sites. Here are some steps you can follow to ensure what you share stays longer and drives more traffic.
Create Content for Specific Platforms
Many people post the same content on their various social media sites. This is not a good idea, though, because it only reflects your lack of time and effort in sharing useful posts. What you can do instead is to tailor one content to every network you want to post on. This way, you can attract more people and even increase your marketing ROI.
Just make sure that you understand the purpose of each platform. On LinkedIn, you can share short status updates or publish a longer post but focus on the trends and important data in your business niche. On Facebook and Twitter, you can share links to your blog post using important points that can easily attract attention.
When reposting content, you can share links that you have already posted on your social media sites days, weeks or months earlier. It’s fine to report older content because it actually helps you attract new followers, boost your engagement and improve your brand visibility.
With links, for example, they have a short life on social media and only some people will see them. As such, feel free to schedule repeated postings and change the content slightly if you feel like it. You can also use a social media management tool for scheduling your posts.
Republish Old Content
Old blog posts can also be republished such as the interesting ones that provide valuable insights to your target audience. However, be sure that they are updated with the latest steps particularly for your “how-to” posts. Do include the link to the older post in your new posts if possible.
Republishing old content can actually help you gain new leads and improve your relationship with customers. Check your stats and choose blog posts that performed well in the past. These should include the most popular or searched-for posts and the most downloaded reports and white papers.
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By Wendy Chamberlain
Copyright 2016 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.