Headlines are always important. They can make an individual read your article or blog post in part or in full or they can make people simply share it or ignore it. Take note that only 20 percent of people who see blog posts will read the entire content after the headline, according to Copyblogger.
Publishers and business owners should be able to create headlines that drive traffic and generate leads. There are various ways to do it without having to spend so much time.
Not many people know that headlines that use numbers get more attention than other types. Also, articles or blog posts that are the list-type are easier to read.
When using numbers, you can choose to keep it low to make your post concise or use a high number to show a comprehensive list. Make sure to use a numeral instead of spelling out the number.
As to what numbers to use, it has been found that odd numbers perform better compared to even numbers. For example, using the number 7 in headlines works well.
Highlight the Benefits
Do tell your readers the value of your post through your headlines. Give them a reason why they should read your article.
The best way to attract readers is to write a post that will provide solutions to people’s problems. Those that promise to make people’s lives better normally attract regular readers.
Headlines that ask questions are also effective. They make people more curious about your post thereby enticing them to read through. But make sure you don’t give the answer in your headline.
Avoid Positive Superlatives
Positive superlatives such as best, fastest and cheapest are fine but using them in headlines will not work well. A study done by Outbrain found that headlines with negative superlatives performed 63 percent better than those with positives. The researchers noted that superlatives had been ignored in marketing in recent years because they’re being overused.
Adjectives are also great to use as they spark the interest of people. Some of those you can inject in your headlines are brilliant, effortless, essential, fun, incredible, valuable and useful.
Power words are as effective in headlines. The top five you should be using are free, you, because, instantly and new.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.