What Is A Chatbot For Facebook Messenger And How Useful Is It?

by Wendy Chamberlain on December 20, 2017

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Business owners who want to reach out to their target market on Facebook have several options. Apart from engaging with their followers by replying to comments posted on their Facebook page, they can also do it through the Messenger. As Facebook page now allows people to send a direct message, businesses have an opportunity to get in touch with their audience on a more personal level. This can be done through the Chatbot for Facebook Messenger.

A chatbot can be installed on a business page and it allows autoresponders to reply to people’s inquiries. It features menus and keywords to guide customers on the next action they can take. It lets followers and customers to interact with your business for various purposes such as to ask a question, set an appointment, get directions or purchase tickets for an event.

Keywords

The chatbot for Facebook Messenger makes use of keywords that users type in a chat line. It then makes a guess as to what people may be searching for. For example, a real estate business that helps people buy a house can program the words “buy a home” into the bot and provide various options in the return message or autoresponder.

Customer Service

The Facebook chatbot is a good customer service tool. Unlike the traditional phone call that could leave you frustrated as it could take long for someone to answer it, chatbots can give you an answer in seconds. With this tool, business owners can lessen their stress when dealing with customers and increase customer satisfaction. And they can even initiate the conversation instead of waiting for people to send an inquiry.

Consumer Analysis

Chatbots can also be used to analyse customer data and come up with marketing strategies to achieve your business goals. They are capable of tracking purchasing patterns and other data from consumers thereby helping companies find the best ways to market their products and services. With this tool, business owners can save money and get better results.

Personalized Ads

Another benefit of using a Facebook chatbot is it can help in advertising your business. In fact, you can create personalized ads through this tool and promote them to every customer that sends an inquiry to your Facebook page.

Personalized ads are useful in sales conversions but you need to make sure that your text appear to be coming from a real human. Answers and other information you provide to inquiries should be of high quality otherwise, customers will be discouraged.

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By Wendy Chamberlain
Copyright 2017 Savvy Web Women Pty Ltd

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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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