How to use Facebook for Business Success

by Wendy Chamberlain on June 22, 2009

Already using Facebook? Follow Wendy Chamberlain for the latest about the platform’s new features, tips and tricks as well as social media updates.

Marketing on the internet has been proven time and again to improve business operations regardless of the industry the company belongs to. Even a personal home-based business can utilize this to achieve success.

Online marketing involves various strategies and one technique that is growing in popularity is leveraging the free social networking sites. You may be surprised about this but it really is helpful.

Let’s take the case of Facebook. Many of us are aware that Facebook is used by millions of people to connect with friends or find old friends who have moved overseas. However, business oriented people can actually take advantage of this networking site to reach their target audience and potential customers.

Facebook has gone through a recent redesign and the changes are more likely to benefit marketers. The reason is that members who can engage other users in conversation will have a greater chance of spreading their applications virally than those who don’t.

Here are some seven tips which you can follow to succeed in networking via Facebook.

Set it up the right way.

In creating your profile, provide specific information including your website urls and how best to contact you (email, via your website, phone numbers). Include a happy, engaging photo of yourself and add videos if you’d like to spark people’s interest in you and your business. You can also choose to join a group which is in the same category as yours.

Announce your presence.

Make sure that you invite friends and colleagues to visit you on Facebook. The invitation should not only be limited to those already in Facebook. Cast your net wider and invite those who are not yet members. Facebook actually enables you to send group invitations to your contacts in your other email accounts.

Regularly update your profile.

People always want fresh information about the person or group of people they’re interested in so they can get to know them better. It will also help them to understand what you do and the products and services that you offer and helps establish you as an expert in your field. For this reason, updating your information, including photos, adding informative videos, linking your blog and creating notes is essential.

Make friends first.

As you start getting involved in Facebook, first of all establish relationships with friends and your friends’ friends. As they get to know, like and trust you, if what you offer interests them you may eventually convert them into your customers or even business partners.

Avoid advertising your business.

Where possible, do not try to promote your business unless asked. No one likes to be sold to.

Take advantage of the news feed.

Facebook has a powerful feature that you can utilize to the benefit of your business. The news feed allows members to announce their activities and share their recent experiences. This is where you can share information about your business such as articles about your products and services, upcoming teleseminars you’ll be hosting and even events you may be running.

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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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