Why use a Webinar to Build your Customer List?

by Wendy Chamberlain on March 24, 2010

As a business owner or entrepreneur, you have various multimedia tools at your disposal to reach your target audience. There are ebooks, video tutorials, podcasts, teleseminars and, gaining in popularity, webinars.

A webinar is short for a web seminar. This is a presentation, workshop, training or lecture conducted on the internet through the help of remote web conferencing technology. Many large companies are also using this today to conduct meetings with staff located in other countries as this saves on traveling costs.

Unlike podcasts and webcasts which promote just a one-way communication, a web seminar allows interaction between the presenter and his or her participants similar to a teleseminar. But compared to a teleseminar which makes use of only the audio component, webinars are more advanced in that they have the ability to share desktop screens during the presentation.

What this means is that people attending your webinar will be able to see the information shown on your desktop screen right on their very own computer. This is very beneficial as it allows participants to follow what you’re saying visually. Plus you have the added benefit of being able to convey other information as part of your presentation.

Another feature of a webinar is that participants are able to see the presenter live as he or she conducts the lecture, should the presenter wish to show himself or herself to the webinar participants.

Using a webinar facility is easy and straightforward. There are many websites that offer this service for f.ree such as Instant Presenter.com, Video Seminar Live.com and Dimdim.com. Most have user guides and users also have the ability to test the system before their scheduled live event. In addition to a the free service, business owners and coaches can also go for the paid option to take advantage of a facility’s added features that are not available to the f.ree users.

To start using the webinar service, first you need to register for an account. From there, you can schedule your webinar and get the login details for publication on your website or blog and for dissemination to your prospective participants.  In order to attract more participants, promote your webinar and make sure you provide a topic to generate interest.

Finally, be as natural as you are when talking to your participants. Being natural and comfortable with people attending your webinar will allow you to successfully share your message with them and your webinar attendees will feel they know you just a little better.


By Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd

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Steph March 25, 2010 at 11:10 pm

Hi Wendy – what service do you use for your webinars?

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