Why Authorship Markup is now a key Google Ranking Strategy

by Wendy Chamberlain on November 7, 2011

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Google has begun implementing changes to its algorithm that will affect all business owners with websites and blogs, particularly those relying on online advertising for their revenues.

In the first quarter of this year, Google, the world’s leading search engine, moved to a focus on websites offering high quality content as a gauge for indexing websites.

This resulted in major changes to the search results it showed, effectively eliminating the so-called “content farms” from the top page rankings. The sites most affected were those that collect content from other sources just to gain web traffic rather than those sites offering original, quality content.

When it comes to ranking on a Google search, the result placement of your website for a keyword search is key.  In Google search engine results placement, the top spot normally elicits 20 to 30 percent of the clicks on that page. Those occupying the second and third spot attract some five to ten percent of the clicks.

Why did Google change their algorithm?

With the recent algorithm change, Google now focuses on high quality content that covers research, in-depth reports and analysis.

The search engine company pointed out that their goal is to provide the best experiences to web users and this benefits not only consumers but publishers committed to providing quality content as well.

In mid-June, another algorithm change was carried out by Google, one that specifically benefits sites that write original content rather than those that only copied or what they call “scraped” content from the original site. The update was Panda 2.2 that targeted scraper sites including blog scrapers.

Why Authorship Markup is now a key ranking strategy

Moving forward, Google really want people who write web content to start using authorship markup.

What this does is tell Google that the content you write is associated with you.  The content you write will show a picture of you in the search results and link through to your Google Profile.  By doing so, you can really stand out in search results.

Google has since announced that you can now set up authorship for search results by verifying your email address with your Google profile.  Authorship markup is further explained in this video released by Google earlier this year.

By utilising authorship markup in your website and content that you share, Google will give you credit as the author and, as a result, your website will rank more highly on Google.

How can you benefit from the Google algorithm changes?

If your website has been adversely impacted by the change or you are still in the process of improving your search engine rankings, there’s still time to take action to improve your website ranking.

Firstly, re-evaluate your website and decide what content should be changed or added.  Quality content is key.  Ensure that the information you’re providing on your site is not only original but very useful to consumers as well.

A good way to start is by checking your analytics data to sort out the problems. Areas where you can check are the date when your traffic dropped, the sources of your traffic including your entire channels and organic Google searches and the categories used to search for your site as well as the pages that showed a decline in traffic. From there, you can do some evaluation and comparison to determine the patterns and traffic loss.

Google’s advice to publishers and business owners to enhance their traffic on the web is to continue working on providing original content, research and authoritative information that are valuable to users.

If you are unsure how to implement the authorship markup code to your website, watch this Google Video and Follow the steps to make sure any content on your website utilises authorship markup and therefore is attributed to you to aid your Google ranking.

Have you noticed a change to your website rank based on the latest Google changes? Leave us a comment below.


By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd


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Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special
Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

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{ 4 comments… read them below or add one }

Graham Drew June 11, 2012 at 1:52 pm

Great article thanks for sharing,Certainly helps me understand google better.


Wendy Chamberlain June 11, 2012 at 2:09 pm

Hi Graham,

It still surprises me how few people know about what Google are up to and then actively take steps to make sure they stay current.

Glad the article helped.


Andrew August 22, 2012 at 5:09 pm

Hi Wendy, I wonder how this works with forums where people have generally signed up with aliases. I don’t know but I’m guessing Google will only attribute authorship where the author name on the content matches the Google profile name, plus there is the issue of getting authors to sign up to G+.

Wendy Chamberlain August 31, 2012 at 4:41 pm

Hi Andrew,
Yes, that’s correct. The idea behind Authorship Markup is to identify and showcase genuine authors, those that are prepared to put their name to their work.

Comments under an alias in a forum won’t count, one would think.

Either way, I don’t think forum content is attributable to an author as it is not on their own website where they have identified to Google that it is their original work.


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