Google adds Author Stats to Webmaster Tool

by Wendy Chamberlain on December 31, 2011

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Google has recently introduced its Author Stats in Webmaster Tools to show authors how often their content is showing up on Google search results pages.

This new tool allows authors to look at the statistics about their content in Google Webmaster Tools.

Specifically, you will be able to obtain data on the number of impressions and clicks on your website content in Google.

To ensure that your content shows up in the search results, associate your profile with your content.

You can do this by following two steps.

First, add your name to your articles and second, link your content to your Google Profile and vice versa.  Both steps are part of what you need to do for Authorship Markup.

How to find your Author Stats Information

You can find the author stats information by logging into webmasters at Use your Google + log in details.

The author stats can be found on the left hand panel below the Labs section.

Click on Labs to show the Author Stats section.

Once you’re on the Author Stats page, you will see data on the number of impressions and clicks on all your articles.

A graph is also shown based on your stats.

Should you have issues using the tool, you may contact Google by sending an email to

Google has also promoted in its search results other articles by authors utilising authorship markup.

A “more by” link is shown in the search results to give users an option to find out more information about the author and other articles they have written.

Earlier this year, Google introduced authorship markup.

This links authors to their content enabling users to easily find their favorite authors and their articles on various sites on the internet.


By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd


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Wendy Moore is the founder of and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit

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{ 3 comments… read them below or add one }

kathrin January 3, 2012 at 10:57 am

great article thank for info

Ken December 13, 2012 at 7:19 am

Great info. I just set up authorship on my blog today. Thanks
Ken recently posted..Building this site, Google Plus and Authorship

Wendy Chamberlain December 13, 2012 at 8:14 am

Thanks Ken, glad you found it useful.


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