How LinkedIn Uses Your Profile to Advertise & How to Stop Your Profile being Used

by Wendy Chamberlain on December 5, 2011

Already using LinkedIn? Connect with Wendy Moore for the latest about the platform’s new features, tips and tricks as well as social media updates.

Social networking sites continue to be widely used worldwide today and more people are signing up.

Facebook continues to be on top of the list while LinkedIn remains popular among business professionals.

Privacy issues, however, by those using social media sites have always been a concern, particularly on Facebook.

A recent issue related to the use by Facebook of a member’s photo and profile information as part of Facebook advertisements. Such use is often without the knowledge of the user, as it depends on their security settings. By using the image of a person in an advertisement, that person can unknowingly be seen to be providing an endorsement for a product or service.

Unknown to many, LinkedIn has the same issue.

Sometime in June this year, LinkedIn made changes to its privacy policy. The amendment allows LinkedIn to use its members’ names and photos in third-party ads that will be displayed on the social network site.

This provision in the privacy policy states that when members recommend people and services, follow companies and take other actions, their name and photo may show up in ads displayed to them as well as to other members.

LinkedIn refers to this as providing social context to enable members to learn about products and services that LinkedIn is connect with.

How to Change Your LinkedIn Security Settings

Those not amenable to the provision, however, can always opt out. You can turn off the feature through the settings section.

You can find the settings tab on your LinkedIn home page.

Click on your name at the top right corner and a drop down menu will appear with two options. Choose the settings.

When you’re on the settings page, look for Account (below Groups, Companies and Applications) at the lower left part and click on it.

The box next to it will then show several options with Privacy Controls on the top left part.

Click the first option – Manage Social Advertising.

A new small box will appear showing you information on how LinkedIn uses a member’s name and photo in its social ads.

To opt out, just uncheck the box that says LinkedIn may use my name and photo in social advertising. Then click the Save button to confirm.

LinkedIn has actually responded to concerns expressed by users about this social ad issue and has already made changes.

In August, a network official announced the new look for company social ads which no longer uses the images of specific LinkedIn members but rather uses a simple message showing the number of people in your network connected to the product or service concerned.

So make sure to check your LinkedIn settings and make the necessary changes if you don’t want to have anything to do with the products and services that LinkedIn is connected to.

We’d love to hear your thoughts or concerns about privacy when using social networking sites. Leave a comment below.


By Wendy Moore

Copyright 2011 Savvy Web Women Pty Ltd


You can as long as you include the following (links must be active):

Wendy Moore is the founder of and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit

Related Posts Plugin for WordPress, Blogger...

{ 0 comments… add one now }

Leave a Comment

CommentLuv badge

Previous post:

Next post: