Facebook Fan Page Timeline: how to find your tab app unique URL

by Wendy Chamberlain on March 17, 2012

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As Facebook introduces the new Timeline for fan pages (all pages will automatically change over on March 30th), many changes will be made to the existing functionaltiy of fan pages.

One that has been of concern to many page owners and administrators is the removal of the ability to set a default landing tab.

Many marketers have been using “fan-gate” or “like-gate” pages as a way of funneling their visitors onto a single tab that required the visitor to Like the page in order to access more goodies.

So does the new fan page Timeline spell the end for likers-only and reveal-content tabs on fan pages?

As a matter of fact, no.

What it does mean is that you’ll have to get more creative to entice your fans to find the tab with the offer or special on it.

One way is to customise your Tab Image and your Tab Name (I’ve covered each of these in a previous post).

Another way is to drive your fans directly to your desired fan page tab by using the unique URL for a given tab.

Each of your custom tabs has a unique URL and it is via sharing this URL you can direct fans directly to your chosen tab.

As with any URL, you can embed it.  So you effectively can drive traffic from anywhere a URL can be used:  that might be from your website or blog, as part of your email signature, under clickable images and so on.

Of course, Facebook would also love you to use your tab URLs in your Facebook ads that you pay for as well.

How to Find your fan page Timeline tab unique URL

With the new fan page Timeline, you will find the Unique URL for each tab in a number of ways:

1.    You can hover over the name of the tab and right click it.

How to get the URL of a Facebook page tab

Click to Enlarge Image

Then choose Copy Link Location.

how to find your unique fan page tab url

Click to Enlarge Image

This will then save your fan page tab URL to your computer clipboard.

You can then paste the URL somewhere else, such as into notepad/wordpad or into another browser window to see or save the URL.

2.  You can click on the image of the tab to load the tab onto your Facebook fan page.

When you click onto a tab, the content of the tab will load and the unique URL for the tab will be displayed at the top of the page in your URL browser link window:

how to find your unique fan page tab url

Click to Enlarge Image

For example, the tab URL for our DIYSocialMedia for Business fan page tab is:

3.   Another way you can get the tab URL is by going to your fan page About section.

Below your profile image on the lower left of your Timeline cover, below your information is the About link.

Click About.

Click to Enlarge Image

On the next page, click the small down arrow beside About and choose the tab you’re looking for.

Click to Enlarge Image

The tab will display next and again, you will find the specific URL at the top of your browser.

If you want to share the URL, just click in the browser box at the top of the page to highlight the entire URL and you can then copy and paste it where you wish: as a status update in your Facebook profile, in your other social media accounts, in your newsletter and so on.

When sharing on Twitter, however, you have to shorten the URL first by using a free online service that does this such as www.tinyurl.com.

As with any URL, it’s up to you how you choose to share it.

But with the unique URL for your page, you can see how you can create calls to action and share specific tabs located on your Facebook fan page by sharing the unique URL for that tab.

Do you think Facebook got it right by removing the Default Landing Tab?  Share your thoughts in the comments below

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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd


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Wendy Moore is the founder of www.savvywebwomen.com and
creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and weekly how-to
articles to expand your online List Building toolkit, visit www.wendymoore.net.

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{ 8 comments… read them below or add one }

Kim Mullette March 17, 2012 at 6:51 am

Hi Wendy, this is something I have been struggling with this past week and this is just what I needed. Thanks for sharing.. 🙂

Wendy Chamberlain March 17, 2012 at 9:29 am

Hi Kim,

Happy to help.


shirley March 20, 2012 at 10:01 pm

Hi Wendy, Great work here. I am extremely slow with facebook changes and things I can do on here to market my business. I really need to catch up with it. Your site has such great reads here I think I will have to spend more time here. Thank you Warmest Regards Shirley

Wendy Chamberlain March 20, 2012 at 10:45 pm

Hi Shirley,

Yes, it takes a lot of time and patience to keep up with all the changes on Facebook, that’s for sure.

Thanks for your lovely words.

Maria Alejandra April 10, 2012 at 8:20 am

Hi Wendy,
I was wondering if you could help me find the ID of my fanpage. I’ve tried looking at the profile pic, but that’s not working quite right. When I paste that ID on my blog settings, I get linked to the profile pic, not to the fan page.

Thank you in advance for any guidance!

Wendy Chamberlain April 10, 2012 at 12:09 pm

Hi Maria,

To find the ID of your page, you need to look at the URL at the top of your browser.

Now, when you have set up your Vanity URL or unique URL (such as http://www.facebook.com/wendymoore.net), it becomes harder to find.

What you need to do is edit your fan page and when you do this, the URL at the top of your browser will change to something like this:

It is the ID part after the /?id=XXXX that you need (where XXXX will be a bunch of numbers that will equal the unique id for your page).

I hope this helps.

Mike W. October 1, 2012 at 10:13 pm

Hi – I was reading your stuff here and it’s helpful. However, I need to get rid of a page tab that another employee created with an app (she’s not longer with the company). You can see it here:


The page tab I want to get rid of is the Welcome tab. I’ve looked everywhere on how to do delete it, but can’t figure it out. I’m also this page’s admin.

I recently set up a friend’s business page in Facebook and all works great:


But for the first one above, the tab I need to delete, I can’t figure it out. You’d think that Facebook would make it easy to delete a tab but they really do not make it easy to do. Thanks.

Wendy Chamberlain October 2, 2012 at 10:18 am

Hi Mike,

There are a number of ways you can do this. If you hover your mouse over the tab, a pencil icon will appear. Select Uninstall App.

Alternatively, choose Edit Settings and Profile box should appear. Here you can choose (Remove) against the line item for Tab. This will remove the tab from showing on the Fan page.


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