How to Use a Hashtag on Pinterest

by Wendy Chamberlain on September 17, 2013

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Hashtags were originally used in Internet Relay Chat (IRC). Specifically, they were used for text messaging via the internet with several people involved in a channel.

The popularity of hashtags peaked with the introduction of Twitter. They are now commonly used to make it easy for people to search for specific topics and join discussions that matter to them.

When a hashtagged word is highly used, it becomes a trending topic. Trending topics can be organized by a particular geographic area or by Twitter itself.

Using hashtag on Pinterest

Another social media platform that accommodates the use of hashtags is Pinterest.

On this popular photo pinning site, the hashtag is even considered to be more useful than on Twitter.

The reason is that with its ability to create photo boards, users are able to connect with larger boards and communities particularly when it comes to topics and interests that have a global reach.

On Pinterest, you use the hashtag just as you would on Twitter.

An important thing to remember is to always use it when writing descriptions and keywords of your photos no matter how short they are. This will let you connect your interests to a larger community.

When using the hashtag in your photo description, make sure you tag words that are broad and cover many topics so you can connect to a greater audience.

As an example, if you are sharing a photo of a delicious looking chocolate cake or a recipe for a chocolate cake, you can hashtag #recipes, #cake and #chocolate.

That way, you have a better chance of connecting to a wider audience and your topics become easily searchable.

When you search for #cakes, these images are what you’ll see.

Click to Enlarge Image

When you search for #chocolate, this is what you’ll get.

Click to Enlarge Image

And when you search for #recipes, you will be shown these photos.

Click to Enlarge Image

So if you are pinning a new photo or repinning an image you like already posted on Pinterest, make sure to create your own description with the hashtag and the appropriate word or words.

Have you used hashtags to create a following of your topic? What did you find worked best?

Leave your thoughts in the comments below.

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By Wendy Chamberlain
Copyright 2013 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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