What is Buffer and How Can It Help in Social Media Management?

by Wendy Chamberlain on February 11, 2014

Business owners and professionals often complain about the lack the time in managing their social media accounts. While some resort to outsourcing this task, the others don’t feel comfortable enough letting somebody else do this work for them.

To those who still want to have a hand on sharing their experiences and updating their different social media sites, there’s great news for you. Now you don’t need to be totally hands on in updating your Facebook, Twitter and all your other accounts because you can get help from a new application.

This latest app is called Buffer. What it does is schedule the content you’d like to share according to the time you want them to go out on the different sites. The team behind the app said their goal is to make life easier for people and help them make an authentic and honest appearance on social media.

What is Buffer?

The Buffer app is free to use but those who would like to manage more than three social media accounts need to upgrade to a paid plan. The free plan allows 10 posts in a day and can accommodate your Facebook, Twitter and LinkedIn accounts. It also provides free browser extensions and mobile apps.

What makes it different from its competitors is that Buffer can send out updates at pre-determined times even without you choosing the specific times of the day. But as a user, you are free to adjust the times that suit you.

By using this new and efficient tool, people can better engage themselves in social media. While the app takes care of posting the updates, business owners can focus more on the interaction aspect by replying to comments or posting the details of their upcoming events. In short, you can hang out at any social media site you want without having to worry about your status updates and posts you’d like to share with friends.

How to Use Buffer

It’s easy to use Buffer. No need to register because you can sign in using your Facebook, Twitter or LinkedIn login details.

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Once logged in, the dashboard is the first page you’ll see. The first time you log in, a new post is initially provided for you. You can decide to post it, queue it (Add to Buffer) or change it.

On the dashboard page is where you can also type in your post and put it in your queue. You can include an image and link as well.

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If you want to change the times of your post, go to Settings. You can also use the Tweak my schedule button on top of the box for posting your updates.

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On the settings page, adjust the time of your post on the right section. Once you’re done, click the Add the time button.

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If you want to add team members, do it on the Settings page. Click Team Members on the top bar on the left below your name. Include an email address and send invite.

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To add more social media accounts, click Connect Account on the bottom left of the Settings page.

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A new box will then show where you can click on the social media site that you’d like to add.

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Now, you’re all set to share updates on various social media sites and engage more with your target audience.

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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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