How Google Alerts Can Help Drive Traffic

by Wendy Chamberlain on May 26, 2014

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In any type of business, it’s very important to find as many ways as possible to attract more clients. On the internet today, there are numerous methods people in business can utilize to drive traffic to their website.  But how do you keep track of how you’re doing online? One of the most helpful ways is Google Alerts.


Businesses of any size that operate mostly on the internet can benefit from using Google Alerts. This is another valuable service from the world’s leading search engine Google that is very easy to use.

What is Google Alerts?

Google Alerts is a notification or alert system that informs you every time Google finds a web page featuring your name, business name, your articles and relevant keywords.  In fact, you can set an alert for any string of words you choose.

If you’re keen about monitoring where your business appears online or your articles are picked up by other sites in your specific niche, then it is worth your time to be using Google Alerts.

How to Set Up Google Alerts

All you need is to set up a Google account and once you have your username and password ready, you can start using this effective alert system.

First, type your topic on the search query box. Then set the other options that you want below it. You can then choose to send the results using your email or directly to your feed.

Click image to enlarge

Click image to enlarge

You can decide which types of alert you’d like to receive. There are six categories available such as news, blogs, web, comprehensive, video and groups. You can freely set up an alert for each category if you want.

As to the frequency of notifications sent to your mailbox, you can choose to get alerts once daily, as it happens or once every week. There is also another option that pertains to email length. In other words, you can decide if you’d like to receive up to 20 results or up to 50 results.

After typing your search terms, the initial results will be shown to you on the right of your Google Alerts page.

Click image to enlarge

Click image to enlarge

When you’re sure of the settings for your alert, click the Create Alert button.

Normally, you would use keywords specific to your business when setting up a Google alert. You can create as many as a thousand alerts if you like. However, you may have to first delete some existing alerts or you can request that the notifications be sent to a separate email address.

Alerts are usually sent in an HTML format. However, you can choose to receive notifications in plain text only except for the video alerts. All you need to do is to go to the Manage Your Alerts page and change the format of the emails from the default HTML to just plain text and you’re done.

As an example, I’ve set up a Google Alert for Savvy Web Women and chose the category blogs. What happens then is that every time my business name appears in another blog, I get an alert. Whether it’s the article I wrote or an event I did that was posted on that particular blog, I am able to track who is sharing my content, utilising my resources and adding links back to my site.

So by using Google Alerts, you are able to find relevant back links to your site that search engines value most when ranking websites and blogs. This should be reason enough to inspire you to consistently promote yourself and your business on the internet. Once you’re consistent and with your alert system all set up, you can just let Google Alerts do the monitoring for you.

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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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{ 7 comments… read them below or add one }

Kayley G Ryder May 21, 2010 at 1:26 pm

Fabulous Wendy, I use Google Alerts and it’s great to see when other people have linked by posts and to track the back links. It’s well worth it.

Kayley ♥♥♥

Louisa Forrest May 21, 2010 at 3:24 pm

Great article Wendy!

Love Google Alerts – I use them to help me manage all my millions of blogs I like to read and interact on. Saves a tonne of reading time and is a great filter.

Very handy info in this one – you’re a gem! 🙂

Luke May 21, 2010 at 9:04 pm

Great post about setting up google alerts. We usually setup alerts whenever we put a site live to monitor the clients keywords. The other thing you can do is setup twitter alerts. They work pretty much the same as google alerts really. These apps are the ones I use. <= Like google alerts for twitter.

Wendy Chamberlain May 23, 2010 at 4:30 pm

Absolutely agree Kayley. I use google alerts all the time.


Wendy Chamberlain May 23, 2010 at 4:32 pm

Hi Louisa,
Glad you are enjoying my posts. Thanks for sharing.


Wendy Chamberlain May 23, 2010 at 4:32 pm

Thanks for sharing that link Luke. That’s a great resource too.


Tony & Heather Tregale June 9, 2010 at 7:06 am

Hi Wendy,

We heard your piece on “Social Media” last evening. Interesting, but not sure it applies too well to us though.

Certainly, we are always interesting in promoting what we do, but our target audience is very exclusive, and we we are definately not here to make money.

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