How to Write Blog Posts that Drive Traffic

by Wendy Chamberlain on September 16, 2014


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Blogs are everywhere on the internet. Businesses, professionals and even ordinary people with a passion for writing and sharing their ideas have joined the blogosphere. The competition today is very stiff but those who can come up with unique and engaging content reap the rewards in terms of traffic.

A blog is short for web log. It is sort of a personal website featuring shorter posts and content that is updated regularly. Unlike a website, a blog usually does not include as many features although it can also stand as a mini website. The approach, however, is more casual and personalized.

Writing blogs does not require a standard formula. But there are certain rules to follow particularly regarding proper usage of the English language. This will allow you to communicate your message clearly to your target audience and to let your readers easily understand what you are trying to convey to them.

writing blogs

If you’re not yet a pro at writing, keep learning the ropes to increase your knowledge. Make it a point to read articles often, preferably daily, whether they be in magazines, newspapers or on the internet. This will expose you to different writing styles, the correct use of grammar, spelling, punctuation, focus and structure. Once you get to know how to write, you can learn to follow the rules.

Your goal in writing a blog post is to convey your message as clearly as possible and be understood by your readers. If you want to influence your readers, then you have to ensure that what you’re writing makes sense to them.

Providing quality content is a major factor in driving traffic to a blog. This means you have to give your readers something interesting and fresh to read on a regular basis. If you can do this, you will encourage them to return to your site the next time and eventually as often as they go online.

For personal blogs, content can be a combination of personal opinions and interesting or funny news and trivia that you think your readers will like. It can be on any topic so long as it’s worth reading. Providing more detail will engage your target audience so go ahead and elaborate. Just don’t make your post too long.

For commercial or business blogs, content should be closely related to your business niche using the appropriate keywords. It can range from details on a new product or service you’re offering and its unique features to company or industry news and events you’ve got lined up in the future. Interesting things that took place during a company event can be good topics as well. Helpful information such as tips and the latest strategies you can share with your readers to solve their problems are also most welcome.

Remember that whatever content you are writing, keeping your posts light and not too serious is vital. The worst thing you can do is bore your readers so be light hearted and funny, if you like, to keep your readers coming back. An ideal gauge would be is this – if you’re satisfied with what you have written and the way you’ve written it, then it’s sure to appeal to others too – a great way to drive traffic back to your blog.

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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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