How Email Autoresponders can help streamline your Business

by Wendy Chamberlain on October 28, 2014

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Autoresponders are perfect tools for busy business people. In fact, set them up correctly and autoresponders can help you reply to your huge volume of email without even touching your computer.

What is an autoresponder?

An autoresponder is a type of computer program that automatically responds to your emails as they enter your computer inbox.  People will receive an instant response from you, based on the rules you have set for each type of email.


How can you use an autoresponder?

Autoresponders can benefit you in a number of ways, depending on how you like to operate in business:

1. An autoresponder is ideal as an email marketing tool as it is capable of providing important information to potential customers and sending a followup email to them. For business people who need to regularly update their customers with new products or prices as they are released, an autoresponder is ideal.

2. For businesses that provide technical support, an autoresponder is a great help to automatically acknowledge an email.  It can inform a client that you have received their email and you will get back to them shortly. With this automated response from your end, clients are assured that their email has been received and you will get back to them when you are available to do so.

3. For publishers and authors who offer ebooks, audio products and other digital courses, an autoresponder can be used to deliver these electronically. They can promote their products and offerings on their website and visitors simply type in their name and email address and hit the GO button.  The product or item is then automatically sent via email and arrives in the customer’s email inbox.

Those who sell courses or ebooks can initially provide a free sample and then follow-up with another email after a few days to find out if the person would like to pursue the course or not. This second email can even ask the customer to sign up and pay for the course or ebook right there, whilst they have the attention of the potential customer.

Another example where you can use an autoresponder is when you want the people who register on your site to receive a free product, such as an ebook or special report. You can link the autoresponder with the online registration form. Then, for every person who registers, a welcome email will be automatically sent to them, containing details on how to download the product you’d like to offer them.

Autoresponder Programs to Use

If your business requires you to send many emails, consider the merits of using autoresponders to automate the process. You even have a choice between using either a f.ree or paid system.

Often, you can get a free autoresponder system as part of the package offered by your web host.  Setting this up is not difficult and it usually just requires you to visit the control panel of your web host to activate the autoresponder. If you are not confident doing this, just ask your web support person to do it for you.

Alternatively, you may like to utilise Aweber, one of the available commercial programs that specifically offer autoresponder functionality.

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By Wendy Chamberlain
Copyright 2014 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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