What is the Interests Tool on Pinterest?

by Wendy Chamberlain on February 23, 2015

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Pinterest continues to hold on to its popularity as a top photo-sharing site particularly among women. Many business owners are also taking advantage of its features to promote their products and services.

Recently, Pinterest introduced its Interests personalized page based on a user’s interests. This personalized section features images based on what a person likes. Basically, it shows a collection of words and topics based on your pinning activity on the site.

As an example, a user who often likes to pin technology-related photos will be shown categories such as tablets, computers and smartphones that they can then click on. This is because Pinterest follows a user’s activity on the site such as the photos they view and share and those they click on to like or comment on.

This new Interests tool will help you explore your interests on Pinterest and find the pins that you like the most faster. In a way, it is Pinterest’s version of recommended content. Unlike the previous broader categories, this one offers personalized and specific content for every user. This is done through the site’s algorithms that keep track of a user’s pinning history.

Pinterest Interests page

To check this feature, just log in to your Pinterest account and choose “Explore Interests” from the dropdown menu. This is the first option in the dropdown menu when you click the small down arrow at the top of your home page to the right of the search box.

Also a great benefit here that Pinterest followers should enjoy is the fact they can now explore the platform based on what they like and not who they are following.

Your Interests page has a different look and feel to the usual home page you see when you log in to Pinterest. This time, the sizes of pins are not the same as some sections are larger while the others are smaller. The larger sections mean that your pinning activity in the past is often around that topic.

As you continue to use Pinterest, you can be sure to enjoy your experience and discover more unique interests.

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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.

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